Your search engine ranking is the position of your website on any particular search engine (Google, Yahoo, MSN, etc). Because search engines favor the high-ranking sites, you need to check your search engine ranking continuously and find ways to improve your ranking. There are many free tools that can allow you to do this. Page ranks range from 1 to 10, with 10 being the highest (and virtually impossible to achieve). Even a rank of 1 on Google is considered high.
In order to obtain a high search engine rank, you need to employ SEO (search engine optimization) techniques. And this can take a significant amount of time and/or money depending on whether or not you do it yourself of hire someone else to do it. SEO software is also a viable option to consider.
If you’ve decided that you want to be the one to check your search engine ranking yourself, and to take care of the SEO for your website, you’ll need to make a daily habit of performing activities that build incoming links to your website and using the right keywords. Incoming links greatly influence your page ranking. If you can get a high-ranking site to link to your website, you will bypass a great deal of your competition. However, obtaining these links can often take quite a bit of time and patience. There are several ways to go about this. You can write to other webmasters and ask them to link to you. You can submit your site to online directories. You can do article marketing. You can use a social bookmarking strategy. The list goes on and on. But the most important concept of all is that the information you offer on your site must be valuable. It is much easier to obtain links to your site when you are offering information that your visitors (or other webmasters) find valuable.
Keyword optimizing your site is also part of the SEO strategy, although less important than incoming links. The best ways to go about using the right keywords is to use the free keyword tools offered by all of the search engines. These free keyword tools tell you exactly what people are searching for on the internet. Check out the words that pertain to the industry and use these words on your website. If you’re just starting out, go with very detailed keywords and not the general highly-searched and highly competitive ones. It’s estimated that about 60% of searches online consist of two to three keywords so try to stick with phrases that fit that. Make sure you use your keyword phrases in important places on your website like titles, headings, sub-headings, etc.
Whether you manage to optimize your website on your own, with the help of a consultant or agency, or with software programs to check search engine ranking, you will see that your position continues to climb and this will bring in more traffic to your website.
Whether your business is a strictly online business or an offline business, you need to be using advertising business internet marketing strategies. If you aren’t using the power and enormous potential of the internet to gain attention for your business, why not, After all, your competitors sure are.
Of course, if your business is an online storefront or affiliate marketing business you no doubt already understand how important marketing is to your success. If you aren’t getting the website visitors you need, you can’t make any money and if you don’t make any money, you don’t have a business.
The internet changes quickly. A few years ago no one even knew what Twitter was. Today many savvy business owners, both online and off, have come to rely on the tweet as a way to build rapport with their customers as well as add new customers.
Finding the best methods for advertising business internet marketing is another issue all together. There are many ways you can market your business using the internet, and as I said above, new ones come around all the time. To really get the most out of your advertising you will want to create a campaign that encompasses several methods.
To do this, you can either do it yourself or hire a company that specializes in online marketing. Don’t worry if your business is small and you’re just starting out. You can do it yourself if you need to, once you get some money coming in you can then continue to do it yourself and keep more of the money you make, or hire a company to do it for you, the choice is yours.
But with so many choices for online marketing such as Search Engine Optimization (SEO), article marketing, banner ads, Pay Per Click (PPC), classified ads, to name just a few, having someone else coordinate it all can free you up to do those things that only you can do, like take your kids to the park!
The really neat thing about many of these online marketing techniques is that many of them are completely free to do. They only require some of your time and for many people who are just getting started, that’s all they can afford.
For those of you who don’t have much money and have to rely solely on sweat equity, your best bet is to focus on one of the methods to start, preferably a free method like SEO or article marketing. Take the time to perfect that method than move on to another.
That is the best way to start generating traffic so you can start making a little money. As your business grows and you are making more money you can hire others to help you out and /or you can move on to other ways of getting traffic that cost money such as PPC and banner ads.
The sooner you implement a sound strategy to
advertising business internet marketing the sooner you can start making more sales and growing your business. Time’s a wasting!
Posted in Internet Marketing
Individuals in debt who wish to make use of the services of a debt management firm should do research before committing themselves. An unscrupulous debt management firm can harm a debtor’s interests in many ways, so make sure to keep the following 4 things in mind before hiring a debt management firm:
1. Avoid any agency that calls you by phone or sends you spam: Most debt management firms advertise in the yellow pages or on the Web, but do not over-aggressively solicit clients. Therefore, there is a good chance any company which does so is not on the level. Debt management companies that follow a cold calling policy or send unsolicited emails will usually not be able to provide any solid references. Most of these companies do not even keep a reserve fund, which serves as a guarantee for the debtor that his creditors will be paid.
2. Non-profit agencies do not necessarily offer better service: First, not all non-profit debt management firms offer their services free; some firms charge up to 15% of the debt amount. Being a non-profit organization does not make a debt management firm a better and more efficient service provider than those that charge for the services. In fact, companies charging for their service are under an obligation to free their clients of debt as efficiently as possible because they are making a profit from their work and their profitability is directly linked to their credibility and reputation in the market.
3. Never part with credit card information on the phone: A reputed and honest debt management firm will never ask you to provide your credit card number or bank information on the phone. This is because they understand that callers can be impersonated; moreover, the increase in online frauds is reason enough for individuals in debt to be extra cautious when checking out debt management firms. Debt management companies that are acting in good faith will never ask a prospect or an existing client to part with sensitive information of any kind over the phone.
4. Don’t believe anyone who offers a deal that’s too good to be true – it probably is: Often debtors come across debt management deals that promise to reduce their debt by half in short time. This rarely happens; however, the debtor does end up paying high fees and a substantial upfront amount to the debt management company. Such companies also discourage debtors from communicating with their lenders; this is never a good idea and invariably leads to a negative impact on the debtor’s credit rating. If a debt reduction company promises to offer more than some interest reduction and counseling on getting out of debt and staying debt free, the claim should ideally not be taken at face value.
Posted in Internet Marketing
The internet is changing the way people do business as it has brought companies closer to their customers than anyone ever imagined possible. Companies no longer have to open offices in other cities or countries because now all they have to do is put up a website and they can instantly reach the entire world. Not only is it fast, but it is also a much more cost effective option than opening up a brick and mortar office or point of sale.
A website is no longer just a calling card for a business. It is an essential part of any marketing campaign. In fact, there are many businesses which only have an online presence. However, to take full advantage of a website you need to know the ins and outs of online marketing and this is where an internet marketing site can help you.
Rather than having to go around in circles and hope you are doing it right, the best choice is to get some expert advice and tips from an established internet marketing site. There is a lot more to making your online presence profitable than just simply putting your site up and hoping for the best.
An internet marketing campaign can be just as complex, in fact even more complex, than traditional marketing campaigns. However, the up side is that unlike traditional mediums, internet marketing campaigns can be strictly monitored for effectiveness since the results are easily quantifiable.
Your business can grow exponentially if you leverage the internet wisely, but to use it wisely you need to have experience which can take time. There’s a saying: a wise man learns from the mistakes of others, a fool learns from his own. Therefore, why not learn from the mistakes of others when they are there for all the world to see.
There are so many internet marketing sites offering valuable information that can save you tremendous amounts of time and money, that it is a shame for you not to leverage all the resources at your disposal.
Of course, not all internet marketing sites offer useful information, or sometimes it takes longer to sift through the useful information than it is to simply buy an internet marketing product. If you are in a hurry, the latter is an option, but generally, most of the information is available for free. At least what you will need in the beginning.
As you progress in the internet marketing field you may more information or even the services of a professional internet marketing consulting company. However, initially you will probably be able to manage with the information available on internet marketing sites for free.
As long as you act on what you learn here internet marketing sites, there is no reason for it to be ineffective. Unfortunately, though, that is the main killer in the online business arena, people do not take action on what they learn.
However, you have the internet marketing sites opportunity to take your business to a new level by establishing an important, online presence and you can do it all with the information available for free on any internet marketing site.
One of the basics of having an online business is getting traffic to your website or offer, and the foundation of getting traffic is targeting the right keywords. google keywords tool is one of the biggest search engines and as such would know better than virtually anyone what phrases are searched for the most and you can use the free Google keywords tool.
Before you set off to establish your keyword list you need to identify the niche you are going to target. Once you know that, you can than start by using a basic phrase associated with your niche. The google keywords tool when then offer you suggestions on some other possible keywords.
When you use the keyword tool there are some settings that you need to be aware. The three types of match types are broad, exact and phrase. For each matching type there are pros and cons.
Broad match will give you the most outcomes since it is just what the name implies: broad match. So if you search for the term cheap golf balls you can get results that include any of the three words: golf, balls, or cheap.
With broad match you won’;t necessarily get targeted visitors to your site. You will tend to get a lot of traffic, but it won’t be targeted and it won’t likely get you many sales.
Exact match means that you will receive visitors that are searching for the exact keyword you target. So, to use the example above, if you are using the exact match feature for the keyword Cheap Golf Balls that is exactly what you will get which will usually result in less traffic but the traffic you get will be more targeted, and that is the best.
The general rule of thumb is that you want a keyword that has a lot of searches but not a lot of competition. What constitutes a ‘lot’ can vary some what depending on the methods you are using to get traffic.
You will have to determine for yourself what you the parameters would be for your specific niche. It might take a little trial and error when you are first starting out.
It doesn’t matter what type of traffic generation you are using online, you will need a good list of keywords. Pay Per Click, Search Engine Optimization, Article Marketing, etc. will all start with you doing your homework and gather a large number of great keywords to target.
One of the best parts of having an online business is that many of the google keywords tools you will need to succeed are free to use. You can realistically start a business online even if you have no money at all. All you really need is access to an internet connected computer and the will to succeed.
To begin your online google keywords tool journey you can use one of the best free tools around, the free Google keywords tool. Having a solid understanding of what keywords are and how to generate good keywords lists is essential to your online success.
Posted in Internet Marketing
A domain name is like an address for your website (similar to the address for a house). It tells people where to go to find your website. The web hosting is more like the land that the house sits on, it’s the ‘physical’ part, the part where the actual data that makes up your website is stored.
There are several types of web hosting plans you can get and many different companies you can buy a web hosting plan from. Most of them are very inexpensive.
For example, you can get unlimited domain name hosting for as little as $10 a month. You may even be able to find other places that are even cheaper and you can also get discounts if you buy long term hosting.
For most people a shared hosting account will handle their needs. This is when thousands of people share one server, each person gets a little bit for their websites.
Think of it like this: there is a big storage facility where you can rent one unit to store all your stuff in. Some of the bigger facilities have hundreds of units but you are only using one small portion, your unit. It’s a similar concept with a shared hosting plan.
You can also get a dedicated hosting plan, this is a better option for bigger sites that get a lot of traffic. A dedicated host means just that, you are the only one using a server, it’s dedicated to you and your sites. This is only needed if you have a huge website that gets a lot of traffic. This option is a lot more expensive than shared hosting, usually costing hundreds of dollars a month.
A hybrid of both dedicated and shared hosting is the VPS hosting. This is a virtual dedicated server where more than one person uses the server. Confusing I know, but think of it as a more expensive (with more options) version of shared hosting and a cheaper (but still with more options than a shared plan) version of dedicated hosting.
The last form of web hosting is the reseller hosting plan. This is simply a plan where you can sign up for a reseller account and get a dedicated server but instead of using the server all by yourself you can resell space on the servers and you will be the one who gets paid.
With so many hosting plan options it may get overwhelming to decide which type of domain web hosting will be the best choice for your business. For the most part, starting small with the shared hosting will handle most of the needs for the small to mid size internet business. As you grow and get more traffic (and have more money) a dedicated or VPS site may make more sense. But for now, shared is probably your best option.
Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.
We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.
It is common knowledge that without traffic we have no business. Like any business, without any customers you don’t get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.
Nobody puts up an E-commerce site that doesn’t expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.
Making Money out of your Traffic
The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.
The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.
Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandora’s Box of possibilities. One of the benefits is monetizing your traffic flow.
So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.
When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.
This scheme is called “pay-per-click”. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.
Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.
The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.
When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.
There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.
Posted in Internet Marketing
With thousands of web hosting services from companies available today, the choice of a web hosting service to signed contract with, can be a difficult experience. It is not as easy as going to a store and buy something. For many of us, it is like a grope in the dark. You need the following tips to guide you in your decisions. Will your website be available 24/7 and 365 days in a year? This is called server uptime and a successful website should have an uptime of 98% to 99%. Any value below this is just unacceptable.
Visitors are not going to visit your website again if it is unaccessible most of the time. If your website’s storage capacity is very small, then your visitors cannot interact much with it. If your website has low bandwidth and takes even a minute to load, this wait time will pissed off the visitor and is an invitation to click the ‘x’ close or cancel button. A high bandwidth means faster access time and a more enjoyable interaction with your website.
Web users nowadays expect a lot from websites. They want animation. They want high-quality graphics and sound. The list goes on and on and this means you have to have a huge storage space to cater to these user’s fancy. You can continue to upload more and more beautiful images and sounds for the whole world to see and this will invite more and more visitors.
A web hosting service that offers the software services like audio, video streaming, ColdFusion and Flash animations as part of the package instead of as an additional component to pay for, is an enticing offer that you should not let passed by. The features of Secure Sockets Layer (SSL) can make ecommerce secure as it will encrypt communication. If this service is available, you can purchase a certificate from the web hosting company. And by displaying this security banner in your website will makes your it professional and secure.
Acquiring a catchy domain name is a good technique to get the attention of your website and your business. But it is difficult nowadays to come up with an original domain name of our choosing since most nice-sounding domain names are already registered in the records in domain registrars. But with a bit of creativity, you can still come up with a really nice domain name.
Choosing a web hosting provider requires research on your part. There are reviews of each web hosting company, and based on your budget you can find a match that will publish you website for the world to see.
Posted in Internet Marketing Tagged with: affordable web hosting, business hosting, business web hosting, cheap hosting, cheap web hosting, cheap website hosting, cloud hosting, hosting, small business web hosting, UK hosting company, unlimited web hosting, web hosting, web hosting provider, web hosting UK
Linking your site from other websites is one of the most common ways to get your site noticed on the internet. However there has been some misuse of this technique in the way of creating ‘link farms’. This has caused the search engines to take notice and set restrictions of sites using this link farming technique. However, if you are a website owner that uses link exchanges in the proper way you can get some great results with this technique and see much more traffic coming to your site.
When you use this linking technique properly you can create an important internet presence. When you have links pointing to your website you will see improved rankings from the search engines as well as increased traffic to your site.
The basic method for link exchange is a simple link swap where you contact another website owner and offer to put their link on your website in exchange for them putting your link on their website. You would usually do this with a website that had relevant content to your website.
Another common way to build links to your site is to pay for incoming links from high ranking websites. This is an effective method but the payment may be recurring on a monthly basis.
Do some article marketing to build links. Article marketing is simply writing articles that are relevant to your niche and submit them to other websites, mainly article directories. With each article that you submit you include a link to your website. You can then submit your article to high ranking article directories like EzineArticles.com, ArticlesBase.com and GoArticles.com. Readers love to know more about the topic they are searching for and if you provide good information in your article then your readers will more than likely click on your link and visit your website.
Join a forum online that relates to your niche and become a contributor, posting regular posts and comments. Set up your signature to include a link back to your website and every time that you make a post on the forum you are creating another link pointing back to your site. If you make your comments interesting and informative then other forum members will likely click on your signature link and visit your website.
Start a blog that uses RSS feeds and submit the blog to search engines and RSS directories. This will give you extra internet exposure and remember to link your blog to your website. You can post new content to your blog regularly to increase ranking and exposure.
To increase the traffic to your website you need to be prepared to put in the time and effort required. There are also methods that you can pay for to increase rankings such as the point about paying for inbound links. You can also pay for Adwords advertising to promote your website. If you can afford to pay for these services they will benefit your website but if you can’t afford them right now then just try some of the free methods.
With any of these link building methods you need to target a specific audience to your niche. This is particularly so with the paid methods as you don’t want to pay to receive visitors that have no interest in your niche, product or service.
You also want to keep your current visitors coming back and you can do this by having an interesting and quality website that they will want to return to. Monitor each method that you use for building links and find which one’s work best for you and then continue to build using the methods that are working well.
Posted in Internet Marketing Tagged with: marketing viral, marketing viral video, online video, online videos, subscribers viral business, video clip, video marketing online, videos traffic e-product money, viral video
There are also different types of affiliate marketing programs that require different things.
What is affiliate marketing if it’s pay-per-click? This means that each time a potential customer clicks on your link to the merchant’s website, you earn money.
What is affiliate marketing if it’s pay-per-lead? Each time a potential customer clicks on your link and then registers at the affiliate website, you get paid.
What is affiliate marketing if it’s pay-per-sale? This is the most common. When someone clicks on your link and makes a purchase at the merchant’s website, you get paid a percentage of those profits, or your commission.
Many people who want to make money online try to take a traditional store model and transfer it to a website. This involves handling physical products, storing them somewhere until they’re purchased, shipping them once they’re purchased, having expensive merchant accounts to enable you to accept credit cards, paying hosting fees for a business website account, and many more expenses and hassles. And just because you set up a store online, doesn’t mean you’ll succeed. You have to promote to bring in new business and you have to do it correctly to target the right people. Online stores, with their ease of set up, fail at a high rate because many people don’t understand all the things they need to do to succeed.
But affiliate marketing requires none of that hassle. You don’t even necessarily have to have a website in order to make money affiliate marketing. By posting advertisements online or writing articles you can use your links to direct people to the product you’re marketing and make money that way. Of course, if you already have a website, then placing an ad to the products is an easy way to get people to click and purchase, and shouldn’t be overlooked.
Not only does affiliate marketing benefit you by earning you profits for products you don’t have to handle, store, pay for or ship, but it’s good for the merchant, too. They get free advertising from you, and increased sales that make it well worth the commission paid to you. So, what is affiliate marketing-a great, easy way for anyone to make extra money online.
Posted in Internet Marketing Tagged with: account, accounts, ad, advertising, affiliate, affiliate marketing, affiliate marketing benefit, affiliate marketing programs, affiliate website, articles, business, business website, business website account, Cards, clicks, course, credit, credit cards, customer, different things, different types, easy way, expenses, expensive merchant accounts, extra money, extra money online, Free, hassle, high rate, hosting fees, L.A., link, links, M.S., marketing, means, merchant, model, money, money affiliate marketing, money online, need, No., online, order, People, potential, potential customer, potential customer clicks, product, products, profits, programs, purchase, right people, sale, Sales, store, Things, time, to., traditional store model, transfer, types, way, website, worth