With all the different social networking possibilities available to both online and offline marketers, it can be difficult to know which way to go. This is where social media management comes in. In this article, I will show you in detail what the job of a social media manager is and how they can benefit your business.
The goal of a social media management company is to increase your visibility on different social networking platforms such as Twitter and Facebook, just to name a few. They can also help you manage communications between you and your followers on a daily basis. While you may ask yourself why you should hire a social media management firm to “tweet” for you, you should never underestimate the power of social media.
But the job of a social media management company doesn’t stop there. They can also help you monitor your social marketing efforts by using all types of analytics software to track the efficiency of your campaigns. They can also give you some tips and ideas on how you can use social networking in ways you would never imagine.
Not only is social media marketing a great way to build close relationships with your clients, it’s also one of the most efficient and cost effective marketing methods out there. Did you know that Dell was able to make 3 million dollars in sales simply by implementing a Twitter oriented marketing strategy, If social media marketing is good enough for big companies like Dell, it should definitely be good enough for you.
Another reason why you should seek the services of a social media management firm is because social network marketing can be really time consuming. Not everybody has the time to spend their Saturday afternoons tweeting and finding fans for their Facebook pages. Not only that, but you have to keep track of all the interactions you have with your prospects and that can be a nightmare if you don’t know how social networking work.
So if you really want to take advantage of the millions and millions of people that are using social networks everyday, you should definitely think about hiring the services of a social media management company. A good social media management company will help you build a closer bond with your clients and open a whole new world of possibilities for you and your business.
Posted in List Building
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.
BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.
Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.
Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
Make a Newsletter.
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.
Posted in List Building
The internet marketing community is an ever growing community. People are trying their best to make money online because it surely sounds easy enough, and the promised return is beyond their wildest dreams. However, the reality is that not everyone will get the best results that they want in their ventures of internet marketing.
Some downright fail from the start and some gets distracted from their goals rather often. Hence the key to a successful online business is not available to everyone. Almost 80% of new internet marketers fail in the first 5 years and saying it is hard to actually succeed in internet marketing is actually an understatement.
However, those who made it big online are surely doing something right. Hence what is it that these people are doing that is allowing them to enjoy their lives as a successful internet marketer? Ever wondered what are the requirements to be a successful internet marketer? Well now you will not need to guess anymore because below is a checklist of everything that you will need to be successful online.
Good converting Product.
The first consistency that we find successful internet marketers to have is that most of them all have a Good Converting Product. This is very important because this will become the pillar of your success. If you do not have a product that is of high quality and convert consistently, then you are going to be having a hard time trying to make a single sale.
Hence, having a good converting product is a must, and it is in our IM success checklist. This is true even for affiliate marketers. Affiliate marketers usually do not have a product of their own. However, these do have at least 1 good converting product in their arsenal that is making them a lot of money every single day.
There was a product that featured a millionaire affiliate marketer that actually exposes all the products that he had promoted over the course of two years. Imagine our shock when we saw the list of 200+ products and the only performing products were the first few. Most of the other products either die or out plainly not making money for him. This again proves to us that even if you only have a few good converting products, you can become a millionaire by just concentrating on the few products alone.
Source of Targeted Traffic
The next thing you will need and also in our checklist is that your need a source of target traffic that keeps converting for your products. If you can get a consistent traffic source that makes you money than by all means you need to go all out and try to get as much of that traffic as fast as possible.
It is safe to say that even if it is paid traffic, so long as you are making a profit, you should try your best to milk out as much traffic for the source as fast as possible. Because you will never know what will happen in the future, you will need to make the best use of your resources now.
Take, for example, imagine back in the days where Google still allows affiliate offers. Many people were able to get good traffic from Google to their offers and people were making lots of money. However, when Google decides that shut all affiliates down, many people were very disappointed. As the saying goes, there’s no such thing as constant in life accept of change. You must always try to get the most out of your traffic source before something bad happens to it.
Also you will need to remember to never keep all your eggs in one basket. The Google incident has taught a lot of people this important lesson. Don’t be foolish and be satisfied if you find one good traffic source for your business. Make sure you get a lot more traffic source and make sure you will be able to survive should one of your main traffic sources die on you.
Do they trust you?
When you have a good product and traffic that converts, the next thing you will want to do is to answer these questions. Do your customers trust you? Are they happy with your products? How can you build a relationship with them?
The answer to this is pretty common and that is building a list. This is a smart move by any marketer as you will be able to follow up with your customers and encourage them to buy from you over and over again.
By building a list, you can follow up with potential customers who have not decides to buy from you. This way you can actually convert an ‘on the fence’ kind of customers to convert and invest in your offers. With the help of modern technology such as autoresponders, the hard work with follow ups are all gone. You can now follow up with your customers infinitely and get more sales from your email marketing campaigns.
Not only that, but because of the nature of an autoresponder, you can encourage your customers to return and buy more stuffs from you using newsletters, promotions or even recommendations.
It is no wonder that most successful marketers have a list of their own and they are treating their list as if they are the most important element in their business. And one more thing, if you have a list in your niche that makes you money, you are pretty much in a ‘financial freedom’ status because all you need to do it to keep your list happy, and they will make your wallet go fat with every promotional mailing that you send out to them.
Hence build a list early and build it the right way. Make sure you have a good traffic source and show them your best converting offer and these elements will ensure that you make a good living online every single time.
Posted in List Building Tagged with: affiliate, affiliate marketer, affiliate marketers, affiliate offers, affiliates, arsenal, autoresponder, autoresponders, basket, Ber|Art, best converting offer, best results, big online, building, business, campaigns, change, community, consistency, consistent traffic source, converts, course, customers, e.g., eggs, elements, email, email marketing, email marketing campaigns, example, Fast, freedom, future, goals, good living, good product, Google, guess, hard time, hard work, help, high quality, internet, internet marketer, internet marketers, internet marketing, key, kind, life, list, lives, living, M.S., making money, marketer, marketers, marketing, marketing campaigns, marketing community, means, modern technology, money, money online, nature, need, newsletters, niche, No., offer, offers, online, online business, People, potential, potential customers, product, products, profit, quality, questions, reality, relationship, requirements, resources, results, return, right way, sale, Sales, single time, sounds, source, sources, start, status, success, successful online business, target traffic, Targeted Traffic, technology, thing, time, traffic, traffic sources, trust, understatement, ventures, wallet, way, wonder, work, year.
The power of a go to in the net globe is not to be looked down on. Each go to is equivalent to a possible client who strolls in to your store or requests for additional information in the real world. Thus a go to is something that many internet marketing expert would certainly such as, and the good news is making use of a few of the proven techniques that marketers make use of; you can actually encourage clicks from you visitors.
If you have the ability to educate your site visitors and return visitors to click your website be it on images, diagrams or sites, after that your total click your web site will raise making it much easier for you to get your clients to click on your buy website later. Below are several of minority methods marketing experts are utilizing to encourage click their sites these days.
Among the best means to motivate clicks on your website is to make your site interactive. That means that we won’t obtain more info that they intend to see unless they click. Hence webmasters like to utilize photo slide shows on their internet site. These slideshows contain a great deal of fascinating images where you need to click the next button in order to get to the upcoming image.
Another excellent means to encourage click on via communication is to utilize a mini game. When a visitor is taken part in a mini game, they will certainly not hold back on their clicks on. This eliminates the stress on them where the preliminary tension hinges on if they are clicking on an ad or not.
Well formatted links and web pages.
A well formatted web page with arranged websites will certainly help you obtain even more gos to. The factor is the user ability to move on the website is user-friendly. Consequently navigation on the website will also come organic. Individuals will not be stuck not knowing exactly what to do. They will certainly have the ability to find exactly what they are trying to find quickly by clicking the right websites and seek even more info if your website is correctly arranged.
Imagine a website filled with content and all the links are messily placed. Any sort of site visitor will certainly discover it hard to locate the information that they are looking for. And if your site has too many websites it could end up being quite distracting and many times people might end up getting distressed and leave the website.
Keep your website simple, tidy, neat and simple to browse. Individuals will certainly stay much longer since they are not constantly perplexed.
Want a rule of thumb? Never ever try to confuse your site visitors, and they will compensate you with return brows through and recommendation to individuals they know. Keep your website fun and neat and you will certainly obtain a lot of delighted site visitors and most importantly of them all is that you could even obtain even more sales because they begin to click on a lot more on your web links and thus showing a greater trust level toward you and your web site also.
Making use of arrowheads in your web site is a wonderful way to direct the attention on your site visitors. Consequently webmasters have actually found it a rather efficient approach to pair sites and arrowheads together to make sure that site visitors will certainly constantly discover the web link when they perform the internet site. The last point you wish your links to be is for it to be concealed.
As a result, using arrowheads aiming towards a website which you wish clicks on will usually increase your click on through fee for that particular site.
Good content (associated blog posts).
Supplying great materials or worth to your visitors is the standard way to get even more clicks, visitors, return visitors and longer remain on your internet site and up until today this still continue to be as the very best method to accomplish the outcomes you desire.
This is since people hardly ever lands on your site out of the blue. They are on your site for an objective, and if you bring them on a wild goose chase then stress undoubtedly awaits, and you will certainly shed a client forever. As a web online marketer that is a huge ‘no no’. Your main objective is to make revenues, and the very best means to do that is to offer your site visitors exactly what they are searching for and then attempt to sell them if they desire the ‘full option’ or the fee response to their problems.
The good thing with top quality content is that you have the ability to develop depend on when individuals review it. If your website is an informative site or a blog post, then always be sure to feature a ‘associated blog post’ part right beneath your posts. By doing this, individuals will keep clicking on for more and checks out a lot more and more of your web blog posts or pages.
Interlinking is a wonderful way to get your visitors to click our website web links. Generally you will link words or interest rates in your information to other blog posts on your internet site. This actually is helpful in the feeling of SEO and also aids clear some ‘confusion’ or ‘curiosity’ of your viewers that could arise when reviewing your information.
An example is that when you are discussing the most effective means to prepare, and you mentioned a recipe on a post, you would then link the word ‘recipe’ to the real dish blog post that you have on your site. In this manner, individuals who have been reading your article concerning food preparation and got curious about the recipe that you just pointed out can easily click on the word recipe and in fact arrive on the recipe.
Constantly include a side panel on your internet site that points out ‘Popular Posts’. In this manner when people come down on your internet site and like just what they are reading, they might quickly visit the various other ‘well-liked articles’ on your internet site that might fascinate them. When a site visitor is starving for details, it is your job to feed them and by making it simple for them to situate your preferred blog post, you will certainly make certain to notice that you are actually urging them to click on your websites.
The even more they click your links, the better. This is since when they are made use of to going to links on your site and when you insert some affiliate sites among the websites, they will certainly click the without any type of hesitation and if the deal excels you earn!
Posted in List Building Tagged with: ad, affiliate, approach, article, articles, attention, begin, Ber|Art, best method, blog, blog post, blog posts, blue, clicks, client, clients, communication, content, deal, details, discover, effective means, end, equivalent, example, expert, experts, experts fact, fact, Facto, factor, feature, feeling, food, game, globe, good news, good thing, great deal, help, hesitation, hold, image, images, individuals, info, information, internet, internet marketing, internet site, job, level, link, links, M.S., marketer, marketers, marketing, marketing experts, means, method, methods, minority, need, news, No., offer, online, option, order, organic, page, pages, People, Photo, point, points, popular posts, post, posts, Power, problems, quality, quality content, real world, requests, response, result, return, revenues, review, reviewing, S.D., Sales, SEO, shows, Simple, Site, site visitors, sites, sort, Standard, store, techniques, tension, thing, times, to., total, trust, type, user, viewers, visitor, visitors, way, web, web link, web links, web page, web pages, web site, webmasters, website, websites, word, words, world, worth
For a successful online business you will need to utilize some form of email marketing. The days of sending out flyers in the mail and cold calling on the phone are dying. The new technology of email is where most online businesses advertise and where they receive most of their business from.
Email software can save you hours of time and much frustration, but which one should you choose?
There are free and fee based email marketing software to choose from. Many people believe that the free ones will offer them the same benefits as the fee based. Just because it may look to be the same program it usually is not. Make sure you check the features of many different email marketing software programs before making a bad decision.
There are many software programs that will offer a free trial so you can explore all the included features before making your purchase.
The most important features you should look for in your email marketing software are:
? Personalized or Cold: Make sure that you are able to personalize the emails. A cold email will get you no attention and usually end up in the spam box of the recipient. There are group mail options that will still allow you to personalize your emails individually.
? Monitoring: You should be able to get reports on the open rates, click thru rates, as well as deliverability statistics. You will want to keep track of how successful your email marketing campaigns are.
? Size Capabilities: How many emails can the software send at one time? If you only need 1000 emails now will the software be able to keep up if your needs change to double or triple that need?
? HTML: Can the software handle the creation of HTML newsletters? Newsletters that offer images and links are much better received than ordinary emails. If you cannot send the newsletter in HTML then you will not be able to track it.
? Compatibility: The ease of integrating the email marketing software with your existing database can reduce time in transferring addresses.
? International Support: International character support is often useful when your email marketing campaigns are going abroad.
Posted in List Building Tagged with: attention, benefits, business, businesses, campaigns, capabilities, change, character, Check, creation, decision, email, email marketing, email marketing campaigns, email marketing software, emails, end, Features, for., form, Free, free trial, frustration, group, images, links, look, M.S., marketing, marketing campaigns, marketing software, need, needs, new technology, newsletter, newsletters, No., offer, ones, online, online business, online businesses, options, People, phone, program, programs, purchase, reports, size, software, software programs, statistics, successful online business, support, technology, time, track
socialmedia / voting / conference / Will Long / Oct 01, 2015
Social media is crucial these days. There are now close to 2.1 billion active social media accounts worldwide. It only makes sense that you would take advantage of social media to reach new fans and customers. We take our marketing very seriously at Follow My Vote and put a lot of time and effort into building a base of supporters. The best way to do this is through social media.
Attending an industry conference or event like DC TechDay can serve as a huge promotional opportunity on social media. You now have an event that you can talk about. This is also a prime opportunity to connect with new faces and companies. But to make the most of your attendance on social media, you have to have a plan.
Before the Event:
Begin with a plan and identify the key metrics you want to target. These can include website referral traffic, new followers, lead generations, fan engagement, blog engagement, and brand awareness. The next step? Set some goals. Maybe you want 50 new followers on twitter, or 100 new visitors to your site from Facebook. Someone smart once told me, you don’t plan to fail, but rather you fail to plan.
Let your fans know what event you will be attending and why. You can do this through social posts, or better yet, write a blog post and share it on your social media profiles. Get your fans and customers excited about your attendance. A little buzz around your brand always helps. You can expect to see a post on the Follow My Vote blog before we attend DC TechDay.
Find influencers and companies attending your event and tweet at them. It is important that there is synergy between you and the company you are reaching out to. For example we might tweet at Secure DB, another company attending DC TechDay that is involved in encryption. We use cryptographic protocols in our online voting platform, so we could easily tweet at them saying “@SecureDB come talk encryption with us at #DCTechDay!” This can expose their fans to our company and vice versa. Now we have just started a conversation that should get a lot of exposure for both parties involved.
Durring the Event:
Pick some hashtags you want to use and be aware of hashtags used by the event hosts. We will be using #Finally #OnlineVoting and #DCTechDay on our social media and encouraging our fans to do so as well. You can even create a sign to push the use of your hashtags, if you have a booth or presentation area.
Take tons of pictures! But make sure not to get swallowed up by your phone. You want to stay engaged with your team and people you will meet. A good idea can be to have someone dedicated to taking pictures. But don’t post all of them while you’re there, you will want to save some for after the event.
After the Event:
Head over to Facebook and make a great big photo album! Hopefully you didn’t post all of the pictures yet. You can then share this on your blog and other platforms to get some descent cross platform promotion. Remember to tag people, even if it is just your team members. Doing so will boost your initial reach. Make the most out of your posts before you start throwing money towards boosting or ads.
Another practice that is proven, is to create a follow up blog post. Your existing fans, along with the new ones are interested in how everything went. Are there any cool updates? Last year, we were able to chat with Congressman Tony Cardenas from California’s 29th district at DC TechDay. Updates like this keep your fans fired up about what you are doing. Write a recap and include a picture or two. You can then put a link to your Facebook album or YouTube video if you got any video footage. Doing this will keep your website nice and fast. It will also get your fans to check out the other platforms you are on. Give people a reason to follow you on more than one social site.
A good tip for Instagram can be the use of bitly. Find the best picture from the event and post it to your Insta. Bitly is a great link shortener that doubles as a tracking program. Since Instagram doesn’t allow you to place links in your descriptions, use a memorable link that your fans can easily remember and type. For example you can create them to look like this: bit.ly/supportfmv. Even though it isn’t clickable in Instagram, our fans can still get to our website or blog post rather easily.
We hope to see you at DC TechDay and be sure to follow us on our social media for post inspiration and to show support for online voting.
About the Author: Will Long is the Marketing Manager of Follow My Vote.
Posted in List Building Tagged with: accounts, ads, advantage, album, area, Author, awareness, begin, Ber|Art, best way, blog, blog post, blog promotion, blog traffic, blog traffic exchange, blog traffic free signup, blogging traffic exchange, boost, brand, brand awareness, building, buzz, California, Check, companies, company, conference, conversation, Cross, customers, descriptions, effort, engagement, event, example, Facebook, fans, Fast, followers, free blog traffic, goals, good idea, good tip, head, hope, hosts, idea, industry, influencers, Instagram, internet, key, L.A., Let, links, look, M.S., marketing, Marketing Manager, media, members, metrics, money, new followers, new ones, No., ones, online, opportunity, People, phone, Photo, picture, pictures, place, plan, platform, platforms, post, posts, practice, presentation, program, push, reason, referral traffic, sense, share, sign, Site, social media, social media accounts, source, start, step, support, talk, team, team members, time, tip, tracking, traffic, trafficgrab.co.uk, Twitter, type, updates, video, visitors, voting, way, website, YouTube, YouTube video
List Building with Videos – A Creative Way to Enhance Communication with Online Customers and Visitors List Building basically, list building refers to the process of adding new subscribers in your mailing list so as to increase business sales and enhance networking performances. The subscribers will give you their email addresses in exchange of valuable information, free gifts or even special offers. Therefore, list building has made a comeback with a notorious stunt and especially as business, sales and marketing hits online with a notorious stunt.
List Building With Videos
Essentially, list building with videos has taken a new form and now videos are highly leveraged in doing so. And anytime with videos, you can either do it online via your website or web pages or even offline using automated video and data collection techniques and tactics. Luckily, with many video solutions handling close interactions with list building, it has been easy for site owners and business entrepreneurs to arrive at long-term marketing and sales success.
Why you would want to List Build with Videos?
Why would you want to list building with videos? Well, this is because the more people you have on your mailing list, the more people you can access to and the higher the chances of your information spreading faster. However, doing so using videos would be a great strategy as video offers visual solutions enabling your link building process to take an insider look at some of the most amazing trends, both in your prospective customers and visitors as well as the market as a whole.
Thankfully, whenever you list build using a video, you will be able to communicate with customers one on one as well as ask for their mailing addresses in a more direct and transparent way. This definitely yields trust enabling your site to create a large portfolio of messaging where you can in turn post updates, build up relationships and make diverse adverts solely through messaging.
The Unmatched Beauty of List Building With Videos
Thankfully, as many forms of marketing lag in the implementation of systems that can increase performance and online operations, then, List Building With Videos will always be there to solve these inefficiencies.
Posted in List Building Tagged with: access, beauty, building, business, chances, collection, comeback, communication, Creative, customers, data, data collection techniques, email, email addresses, entrepreneurs, for., form, forms, Free, gifts, great strategy, implementation, information, link, link building, link building process, list, list building, list building with videos, look, M.S., mailing list, market, marketing, marketing videos, marketing viral video, networking, new subscribers, No., notorious stunt, offers, online, online marketing, online video marketing, online viral video, online viral videos, operations, pages, People, performance, performances, post, process, relationships, Sales, Site, site owners, solutions, Special offers, strategy, Subscribers, success, systems, tactics, techniques, term, trends, trust, updates, valuable information, video, video marketing, videos, Videos List Building, viral video, viral video marketing, viral videos, visitors, Visitors List Building, way, web, web pages, website