How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…

Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com

Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…

AOL, Inc. (AOL) Price Target Raised To $47 At Cantor Fitzgerald – Bidness ETC

Cantor Fitzgerald analyst, Youssef H. Squali, has raised his price target on AOL, Inc. (NYSE:AOL) stock from $45 to $47. The analyst’s revision, disclosed in a research note today, was based on AOL outperforming first-quarter (1QFY15) estimates and “early success with programmatic, video and mobile…

Burger King sales jump, boosted by a spicy Whopper – news9.com KWTV

NEW YORK (AP) – The home of the Whopper enjoyed its biggest sales jump in nearly a decade during the first quarter, boosted by a new flavor of its signature burger and a popular 2 for $5 promotion. Burger King’s sales rose 6.9 percent at…