Online Marketing Strategies: What is Acquisition Marketing?
Many Internet businesses today engage in exquisite online marketing strategies that are designed to boost their bottom lines. Progressive technologies offers a myriad of dynamic online marketing strategies that cannot be simply deployed without considering market factors that impact business outcomes. Internet businesses require dynamic…
Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
Report: iPhone Drives Less Than Third Of Android Traffic, Nearly 75 Pct. Of … – Marketing Land
The best news in mobile marketing every Thursday. Last week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the first app of the day is in the Social Networking category, and the most common last…
How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land
Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…
TrueCar’s (TRUE) CEO Scott Painter on Q1 2015 Results – Earnings Call … – Seeking Alpha
TrueCar, Inc. (NASDAQ:TRUE) Q1 2015 Earnings Conference Call May 07, 2015 04:30 PM ET Executives Alison Sternberg – VP, IR Scott Painter – Founder and CEO John Krafcik – President Michael Guthrie – CFO Analysts Diana Kluger – JPMorgan Mark Mahaney – RBC Capital Markets…