The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land
Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…
10 Tips for Marketing Your Business During the Holidays – Business 2 Community
For new small business owners, the holiday season can be a bit overwhelming. Elements like the rush of shoppers and having the proper amount of inventory and staffing on hand can lead to some major headaches. It’s crucial that new businesses find ways to increase…
How To Take Advantage Of Social Media At An Industry Conference Or Event – TechDay News (blog)
socialmedia / voting / conference / Will Long / Oct 01, 2015 Social media is crucial these days. There are now close to 2.1 billion active social media accounts worldwide. It only makes sense that you would take advantage of social media to reach new…
How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
Video Is The Future of Content Marketing – Business 2 Community
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…
2015 Women’s Blogging And Business Report: ‘Blogging Is On The Decline’ – MediaPost Communications
It seems influencer marketing is on the tip of everyone’s tongue these days. So it’s particularly interesting to hear that one of the findings of the 2015 Women’s Blogging And Business Report put out by iBlog Magazine showed blogging was on a decline. The report…
How to Leverage Social Media for SEO: Link Building – Marketing Land
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings….
Top 8 Ways Twitter Can Boost Your Bottom Line – Business 2 Community
So how can you leverage the popular 140-character social media site to drive more traffic to your business or blog? Dozens of Twitter experts, marketing pros and business leaders who have used Twitter to market their brands, productsand services share their top 10 tips for…
Top 10 marketing trends you need to know – Marketing Dive
2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers continue to shift their attention (and budget dollars) towards mobile, video, and social media. Marketers this year have experienced a flood of real-time data, welcomed a slew of…