Avoiding Shiny Object Syndrome in Affiliate Marketing
Affiliate Marketing It is easy for a new and inexperienced affiliate marketer to get caught up with the standard fare of affiliate marketing that includes lock, stock and barrel motions in marketing the brand and wares. Most affiliate marketers tend to emulate the success of…
Report: iPhone Drives Less Than Third Of Android Traffic, Nearly 75 Pct. Of … – Marketing Land
The best news in mobile marketing every Thursday. Last week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the first app of the day is in the Social Networking category, and the most common last…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Reciprocal Connectification: Working Your Internet Presence
Connecting with potential business leads and existing customers is crucial to the survival of a company today as consumers have many choices at their disposal through progressive technologies. Successful businesses are noted to interact with their customers constantly in establishing strong and friendly relations. Establishing…