Online businesses today operate differently from yesteryear businesses that use a lot of traditional marketing strategies. The latest technologies are applied today with online or web businesses to reap the best of benefits quickly and cost effectively.
This is where a host of web businesses is embarking on email marketing campaigns that not only gives high savings but also high profits in a shorter period of time. This new online marketing technique is the latest of cost effective marketing strategies that are being employed by competitive and innovative web business enterprises today.
There are 5 excellent reasons to start an email marketing campaign for any web business enterprise to enjoy further success in their business endeavor today. There may be more reasons to start an email marketing campaign but these five suggested reasons suffice to keep the web business competitive in its industry and marketplace.
1. Higher cost savings
Email marketing is a great technology tool that is impactful and cost effective in increasing revenues while lowering the expenses in operation. This direct marketing tool uses electronic mail to communicate all types of messages to another part on an individual basis or large audience. Every email sent by a business enterprise to a customer or potential lead is part and parcel of email marketing.
Good email marketing campaigns are cheap as technology costs decrease in an escalating manner today. Traditional marketing approaches such as direct mailing or print advertisements are very expensive with a lot of paper involved. Environmentalists are not happy with traditional marketing approaches whereas email marketing does not need to involve any print which eases global warming danger to the environment.
Email marketing costs only a fraction of a penny for every email which allows web business enterprises to enjoy more savings that can be accounted as higher profits. The return on investment is high with no print costs, no advertising costs and no postage fees.
2. Higher effectiveness
An effective email marketing campaign allows the web enterprise to communicate directly and proactively with its customers and potential prospects without idly waiting for a site or store visit. This is a very effective approach in increasing web traffic to the web business site while building a strong relationship with the customers through a development of brand loyalty and trust.
Many established businesses have tried traditional marketing approaches that include radio, TV, newspapers and magazines but email marketing is found to generate better results with more responses. The email marketing campaign adopts a good tracking approach towards the responses on electronic mails sent to gauge the effectiveness of the campaign.
An effective email marketing campaign would ensure that the emails sent to the different web consumers, who are deemed potential customers, are well structured and appealing to entice their recipients and readers. This approach also enhances the relationship between the merchant and the mail recipient to secure customer loyalty with repeated business.
3. Fast and Immediate results
Today’s technology is so advanced that results can be secured in a matter of seconds with any web based marketing approach. Email campaigns can generate fast results to benefit the merchant for quicker rewards as many web consumers are frequently online to check their emails and respond quite immediately to any business offer or proposal.
Studies show an immediate 80% response rate to an effective email campaign within 3 days compared to weeks by traditional direct mail marketing.
It is easy to secure a large number of potential leads for any web business venture to apply email marketing efficiently and effectively. Any business in any industry can adopt email marketing campaigns to reach out to millions of web consumers across the globe as almost every consumer has at least one email account.
More and more web consumers have the latest technological gadgets that allow them to read their emails immediately. Web businesses today can send off personal emails to potential customers on upcoming sales and promotions of goods and services.
4. Detailed monitoring
A well-structured email marketing campaign allows the marketer to keep track of the number of emails sent, opened, bounced and responded. A detailed monitoring on the emails sent with unsubscribed or click-through options is possible.
Modern technologies allow the email sender to be able to identify if the email is opened or which link brought on the most number of clicks. Such information allows the marketer to adjust and adopt the better online marketing campaign that would boost business bottom lines. This is crucial if time is critical to the business performance in the market.
This approach can help the business establish better customer relations with a detailed report on what satisfies the customers and what do not.
5. Targeted audience
An email marketing campaign can be well developed to target the right group of audience. This would save the web business enterprise time and money in identifying the right and best sales audience for its products and services.
The targeted business audience can be sent interesting and personalized emails regularly by the web business enterprise to keep their customers updated on the latest business development or promotions available. An effective email marketing campaign can be developed quickly with or without professional assistance.
Email campaigns allow a distinctive subscriber listing where signed up members can enjoy the web business promotion easily. Every member of the targeted audience is considered a VIP by the web business where personalized communications can be enjoyed with a personal email.
A targeted audience through an impactful email marketing campaign solves inherent non-targeted marketing problems. The business enterprise can have better control on meeting their contacts’ needs with the best content. Every email sent can be customized in its content to compel the recipient in a purchase that would benefit the business enterprise’s bottom line.
Conclusion
There is a host of benefits with a good email marketing campaign. More business opportunities are available with a better ROI and lower cost of operations. Brand awareness can be increased with a greater exposure to the business offerings and brand. Its simplicity in operation makes it a much sought after marketing tool.
