It should not come as a surprise that businesses today are jumping into Facebook to take advantage of the millions of users that might be potential leads to a business. However, success can only come when the business owners or marketers are familiar with the variety of Facebook marketing features that can boost a business image, branding and sales.
One impactful marketing strategy on Facebook that is commonly employed by businesses today is online ads. However, Facebook ads may not be as successful as desired if the right factors are not implemented to gain the attention of viewers or web visitors.
Below are 5 ways which Facebook ads can be manipulated successfully for any business.
1) Employ Mobile-Only Ads
The number of mobile users today has grown tremendously with more mobile users owning smartphones and sophisticated mobile devices that have faster and constant WI-Fi facilities. It can be noted that 75% of Facebook users are accessing Facebook daily via mobile devices such as smartphones and tablets.
Facebook ads are more effective when mobile-only ads are engaged to ensure that mobile Facebook users are able to view these ads on their mobile devices. This is a definitely advantage as mobile users normally carry their mobile devices constantly with them 24/7. When these ads are displayed on the mobile devices of targeted Facebook users, they have a much higher chance of being viewed than on emails or printed media. An immediate viewing of the ad on the mobile device can be very effective in prompting the user to make an immediate purchase decision which benefits the business. This is the primary objective of the mobile-only ads on Facebook.
The choice of a mobile-only Facebook ad is crucial to modern businesses today fighting the intense competition in the market. A strong mobile ad campaign brings in better returns than splitting the ad budget across various media, which may not generate the best of returns.
2) Creating a Distinct Community
Facebook ads can be very effective and instrumental in bringing together the right kinds of consumers to support the business. The use of Facebook ads enables business owners and marketers to create a distinct community suited to the business. It is easier to track downloads of apps manipulated on Facebook to determine the right crowd supporting the business entity or brand. This is a crucial crowd that can mold the business image through their active participation and support when the right marketing campaign is applied.
A distinct community for the business makes it easy for marketers to identify the specific needs and demands to make the right business recommendations that would profit the bottom line and market credibility of the brand. Marketers would have a direct access to this special group that is constantly available to boost the market presence of the business.
This community can continue to expand and flourish with the right marketing campaigns and strategies that satisfy the needs of its members.
3) Re-targeting Ads for Greater Effects
It can be annoying to consumers who get ads haunting them all over the Internet after a one-time viewing whether a purchase is made or not. This marketing approach does not augur well from a professional marketing expert’s point of view.
Facebook offers a better solution where ads can be re-targeted using available its custom audiences tool. This is a special marketing tool which requires a simple embedded code in the website to start building a visitor list or the targeted audience. This is the potential lead list, which would be marketed to via Facebook ads to make a greater impression on the business brand and offerings to win these prospects over to the business.
4) Page Post Activities
Experimenting with Facebook page posts is an excellent way to promote business offerings. It is an ideal and cost effective form of advertising on Facebook with simple promotional posts on the fan page. Organic page posts are noted to enjoy a higher degree of attention and engagement from Facebook users with a stronger sharing strand that benefits the business.
Interesting page posts can immediately heighten social credibility and visibility amongst the targeted audience to generate lucrative ROI. Facebook takes note of these impressive posts to permit more such posts that would generate organic traffic to the website. This would boost business sales conversions and bottom lines that augur well with the brand.
5) Keeping Ads Fresh
With so many online ads bombarding web consumers daily, web business owners and marketers need to be creative in handling Facebook ads. Consumers can become bored with the same ad displayed on their screen at the same spot over and over each time they log in. Changing certain components can transform the same ad to another dimension that may capture the attention of viewers. Such changes can be slight but highly effective when a little creativity is applied to boost the impact of the same ad for the same audience group.
Changing a couple of elements in the ad on Facebook is cost effective without hurting the budget. The changes can also be administered easily and quickly without disturbing the marketing schedule or campaign. This allows tweaks to be made to the marketing campaign if required to boost traffic to the website. Consumers would continue to get excited about the business offerings and look forward to new updates quite readily than looking at the same ad over and over.
Conclusion
Aggressive business owners and marketers who want to enjoy quicker success on Facebook should consider Facebook ads with the best of manipulations as offered by the various features on this huge platform. By adopting the best of advertising features available on Facebook, business owners and marketers stand a better chance of winning more customers as well as retaining current ones to build up their business brand, image, sales activities and the bottom line.
Greater market visibility and credibility for the business is achieved in a shorter time period. Better ROIs can be enjoyed without busting the budget with many free tools offered on Facebook ads.
