There is a lot more to having an online business than just having a website. Yes, you need a website, but there is one thing that’s even more important, and that’s getting visitors to your website. Without visitors your site may as well not exist at all. Your goal as a business owner is to get the best online traffic you possibly can. After all, you could have an awesome site that has a super-convincing sales letter, but if nobody sees it, then your site and sales letter are useless.
If you have spent any time looking into getting traffic to your website, then you know that there are many different ways to do it. There are so many ways that it’s enough to confuse anybody, especially if they are relatively new to the world of online business. Some methods are better than others, but just about any method can work to some degree.
So many methods, so little time, right? What you need is the best online traffic so you can start seeing a positive impact on your bottom line. Regardless of what some traffic providers will tell you, there is no single best source of traffic, no one size fits all solution.
For one thing, some traffic is better suited to different business models, so keep that in mind as look at various methods for getting visitors to your website. Would your ideal customer be more likely to watch a video or read an article? What solutions are they looking for and where are they most likely to search for those solutions? Who are your customers? Aha! Now there’s the real question that gets to the heart of getting the best online traffic.
By knowing who your ideal customers are you can get the kind of traffic you are after. Don’t make the mistake of only watching your stats for the number of hits your site is getting. Of course having more visitors is generally better than fewer visitors, but what you really need to watch is what they are doing once they are there. Look at what keywords they are using to find your site, how long they are staying and what links they are clicking.
All of these stats will go hand-in-hand with how well your website converts. What that means is how many people are buying or performing your desired action. If people are coming to your site through odd keywords that aren’t really relevant to your site, then they are probably not going to stick around for very long. The only to find all of this out, though, is to have good stats to look at, and then to look at them on a regular basis.
There are many ways to get visitors to your website, each with its own pros and cons. No matter which method you are using, the best online traffic is targeted visitors that are interested in your offer.
