NEW YORK, Sept. 9, 2015 /PRNewswire/ — There’s no question that today’s audiences are hungry for quality content. And with such a demanding audience, marketing and communications professionals are tasked with serving up creative and diverse experiences that will bring people back for seconds.
Jamie Heckler, senior creative manager at PR Newswire, explores the issue in a Beyond PR blog series that offers a buffet of 87 expert content marketing tips. From a hearty research report to bite-sized nuggets of information, Heckler’s series guides brand communicators through content menu prep and promotion advice guaranteed to engage key audiences and create advocates for your brand.
- First course: Looking for new types of content to create? In 77 Types of Content to Feed Your Audience, Heckler breaks down the four basic “food groups” of content–words, static images, dynamic multimedia, and interaction. Read on to learn how to use these food groups to build a diverse content menu that will satisfy all of your audiences’ cravings.
- Second course: In 6 Ingredients for a Successful Content Sharing Recipe, discover the proven steps to guaranteed engagement. Armed with a plan that includes star ingredients, pantry staples and a hint of the unexpected, marketers are able to craft a promotion strategy that drives ROI. Read this post for tips on how to tweak this recipe to generate awareness, traffic and demand.
- Third course: Once you’ve cooked up delicious content and finalized your menu, don’t forget to invite your audience and influencers to consume and share your story. Pass the Content: 4 Steps to Getting Your Brand’s Marketing Shared by Others puts content promotion into the context of a dinner party, with a focus on influencer and advocacy marketing. Make sure to send out invites, enlist the help of friends and more to attract VIP guests to the party, effectively generating awareness and demand for your brand.
From appetizers to dessert, this blog series is sure to have something for everyone. Hungry for more? Visit and subscribe to Beyond PR for more mouth-watering content.
About PR NewswirePR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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