Social media marketing is considered as the newest hype in internet marketing. In fact, most people who log online usually visit social networking sites than other places on the World Wide Web thus this is the reason why internet marketers use social networking sites as a great platform to promote their brands to many people.
This marketing refers to the process of gaining website traffic using social networking sites. This type of marketing campaign centers on efforts to build content that are worthy enough to be circulated within the social network. Today, most businesses use social networking sites in order to establish rapport with their prospect clients. The best thing about these sites is that both you and your clients can easily exchange communication.
There are many social networking sites today and they serve one main purpose and that is to help build relationships with many people all over the world. If you are an internet marketer, it is crucial that you know the different types of social networking sites where you can promote your products and services. Below are some great social networking platforms that you can use to launch your social media marketing.
Twitter is one of the most famous social networking sites and it allows you to promote your products and services on an individual level. Twitter allows people to follow you and vice versa so that they can see any updates on your account. You can send short messages on how to use your products. When you send messages, the messages usually appear on the followers’ homepage. The best thing about this type of social marketing campaign is that you can send links on your messages so that those who are interested in your ads can be directed to your site. Moreover, your followers can also help spread your messages by using tags. Twitter is a great way to promote your products and services in real time.
One of the most popular social networking sites today is Facebook. This particular social networking site is far more detailed than Twitter and it allows you to share not only messages but also photos and videos with your network contacts. When you share information from your Facebook profile, prospect clients can also send comments for other people to see. Similar to Twitter, Facebook also helps you promote your products in real-time.
Today, there are many internet marketers who use Facebook because this particular networking site is saturated with many potential clients that may be interested with the types of products and services that they provide. Moreover, out of the many social networking sites today, Facebook is considered as the one of the biggest social networking sites as it has billions of users compared to other sites.
Foursquare
If you have a brick and mortar store and you want to promote your site in local SEO, then you can take advantage of Foursquare. This particular social networking site allows users to check into the location of different business using their smart phones. If you register your business in Foursquare, you will put your business in the virtual map which makes you more accessible to your tech-savvy clients.
Google+
Google is considered as the most powerful search engines in the world and it has recently launched Google+ which allows online entrepreneurs the ability to use targeted advertising methods as well as other location-based marketing. The best thing about this social networking platform is that it is integrated with other Google products like AdWords and Google Maps. If you are a blogger, Google+ is a great way for you to share your posts to other users.
This particular social networking site serves as a free photo and video-sharing platform. The best thing about this site is that you can apply digital filters to your photos and videos and share it with other Instagram users all over the world. Currently, there are 130 million active users in Instagram and online entrepreneurs have used it in order to market their products and services to prospect clients.
Blogs
Before there were Facebook and Twitter, there were blogs. Many online entrepreneurs use blogs for its social media repertoire. When people look for information on the World Wide Web, they usually look for reputable blogs for the information that they need. Currently, most blogs can now be integrated to social networking sites which make them more accessible to other people.
A professional networking site, LinkedIn allows you to create professional profiles about your business and allows you to connect to other professionals under the same industry. The best thing about LinkedIn is that it allows you to generate leads as well as look for potential business partners. This is a great benefit especially if you are planning to expand your business in the future.
YouTube
One of the most popular video-sharing social networking sites, YouTube is a great way to advertise your company to your target audience. In the past few years, YouTube has made many important changes and you can now sponsor and add your advertisements to the videos that your prospect clients will click on. This is a great way for you to get your promotional message across your clients.
Digg
A social marketing site that is mainly used in social media promotion, Digg allows you to promote your site through sharing links. However, for your prospect clients to deem your posts as worthy to be shared with other people, it is crucial that you write relevant contents so that you can build a good reputation in your business.
Social networking sites are very helpful in promoting your business in a more personal approach. With the many people using social networking site each day, it is therefore important that you use social marketing in order to reach your target clients and build your relationship with them by establishing rapport. The best thing about social media marketing is that you can use it to build your network as you can use it for passive advertising.
