There is a storm brewing in the electronic world. And that storm is the child of mixing Facebook and Apps together. Facebook apps are one of the fastest growing apps that we are seeing today and more than ever, we are seeing this evolution in the world of marketing happening in front of us right now.
There’s a good reason for this and that has got to do with the trending social attraction of Facebook that we are seeing and the ease of use of an application otherwise known as an App for short. The use of Facebook app in the world of marketing is that it helps connect the target users to the marketers. Marketers can now create simple yet effective apps as a means of connecting with their target markets.
For example, if your target markets are elderly people who love to play a social game that is not too challenging and yet intriguing at the same time, you can actually create a simple social game application and release it via Facebook. More importantly, the apps have a tendency to go viral when they get shared around by the initial people who downloaded and use your app. The beauty of all this is that your target market will help you share your app and thus indirectly helps you gather and deliver more people that your business is trying to reach for free.
So how else are Facebook apps useful? Well for starters you can use the data that you have collected to do your market research. And If you are already past all those initial research you can jump right in and try to market to them. Some clever marketers are using apps to profit from their free app users using micro-transaction models. Essentially, the apps are distributed for free but there are things that attract the users to spend money on the app and that are where all the profits will come from.
Of course, you can use your apps as a means to ‘build’ a targeted list of your own where you can later try your best to market to them however you choose to. You can sell them stuff, you can educate them or you can even get them to help you out with building your business.
Provide Critical information to your customers.
Another big benefit with Facebook apps is that you can use it to easily update your app users on critical information to your business such as a new product launch or a new update. It creates a bridge between you and your users and you can use it as a means of communications with them. The biggie here is that people who use your app actively will actually listen and read whatever you have in store for them which mean that this essentially is a very effective way to communicate with your app users.
Take a good book reader application for example, whenever you have any premium content that you are releasing, you can notify your avid readers and your new content will start selling like hot cake. Of course if the response is good make sure to help them submit their happy testimonials to you so that you can use it to further market your product effectively.
Encourage them to contact you.
Another great way to utilize a Facebook app is to actually use it to encourage your users to contact you. Their feedback is golden to your business and that is one of the best ways to improve your business. If you follow the ‘listen to what your users want’ philosophy in your business, your app users will love you and they will go all the way to recommend your app to anyone that they know that will benefit from your app. This is perhaps the best way to run your marketing business because not only will you please your customers, you will get free viral traffic for a long time. The money that you earn will be a big bonus as well.
Easy purchase, reservations and schedule appointments.
With the help of an app, you can easily communicate with your users. Not only that you can also easily get them to purchase, reserve or schedule appointments with you. The beauty of using a Facebook app is endless and you will find that using it the correct way will benefit your business like never before.
Create events and coupons.
When it comes to marketing online, there’s no limit to how you want to do it. And one of the best ways to improve your sales volumes is to use events or coupons. If you see how big time marketing companies approach their target market, you will realize that the use of events and coupons plays a huge part in their success. With a Facebook app of your own, it is now possible for you to apply these same strategies at a very affordable price. Hence make full use of your Facebook apps and reap the benefits that it has in store for you.
Sell your app at a very good price.
When your App is growing at a tremendously successful rate, those larger companies will start to notice you. And when they do approach you, you are in luck! If they offer a good price for your app and user data base (a buy out on your app business – usually in the millions) then you can become an instant millionaire. However, these kinds of apps have to be wildly successful and in order to get there your app has to be truly valuable and innovative. However, there is always a chance if you try your best to please your target market and when it rains… it usually pours.
