As more companies are discovering the potential benefits of social media networks that can impact their business development, more of them are jumping onto the bandwagon to manipulate the exciting marketing features that are cost effective and efficient. Facebook is one of the more popular social media networking sites that many modern businesses are getting hooked up to access the millions of members to grow their customer list.
Social media based marketing strategies
As Facebook becomes a very attractive option to increase the marketing efforts of modern businesses today, stringent security features and compliance to specific social media requirements are effected to ensure a safe environment for all parties. Otherwise, it is possible for Facebook to disable a company?s landing page which would be a shame and setback to the company?s reputation in the marketplace.
Social media networking sites such as Facebook forms essential tools that promote social presence with a strong branding when the available features are manipulated in accordance with the standards and regulations of the networks to avoid being banned.
A growing number of web consumers are joining social communities not just for personal social interactions alone but also to seek business opportunities and best purchases for higher savings. Facebook offers an excellent platform to check out the credibility and reputation of an individual or a company before indulging in any business transactions. There would be plenty of resourceful and reliable feedback on the targeted individual in Facebook with the plethora of connections amongst the members.
Business owners or managers today must be available on Facebook to promote their business while controlling the company brand and image in the direction of growth and expansion using the necessary online marketing and technology tools available. A well managed Facebook profile page can draw many web visitors to make enquiries about the business offerings without much selling effort from the marketer or business owner. Great content that is relevant and fresh would attract lots of traffic without resorting to black hat features that cause the wrath of social media networks.
The millions of members on Facebook are more than sufficient for innovative companies to draw a good portion as potential leads to fuel their business operations using the best of marketing tools and campaigns. However, those who are impatient to run the course properly may resort to black hat options that can cause a disabling of their social media pages when tracked by the social media networks.
Avoid being disabled
It is possible for a business Facebook profile to be disabled if the proper procedures are not followed. There are many tips to implement to avoid a disabling on Facebook to ensure a continual business operandi that is healthy and dynamic to meet the identified targets and goals.
Being disabled is not only embarrassing to the company; it can be costly on rebuilding the business profile and fan following with a market stigma that may be hard to eradicate unless the business community and consumers are very forgiving and forgetful.
It is easy to avoid disablement by Facebook if the profile is built properly. Quality must prevail over quantity when it comes to building a Facebook profile. These connections on the social media network are meant to last and not for short term gains. A smart move to stay relevant on Facebook is to add no more than 25 people a day, especially from the same page to avoid being flagged by Facebook patrols. A comfortable figure would be 10 per day, no matter how lucrative the business is developing with hordes of people clamoring to get in.
Repetitive actions on Facebook should be avoided to generate a more sporadic trend as with normal users on social media networks. Otherwise, Facebook construes the actions as spam and clams down on the page. It is best to adopt the slow and steady approach of a post, message and a comment to be followed with a bit of surfing.
Copy and paste activities tend to draw the undesired attention of Facebook as this action is construed as spamming with multiple recipients targeted using one message. The Facebook Patrol is very alert to check on spam activities as well as seemingly unethical behavior on its network. It is better not to market aggressively that would have Facebook misconstrue the true intentions of the webmaster. Links should be attached intermittently to avoid sending the wrong message to Facebook. Make good connections and allow the profile to execute appropriate advertising.
Handling Facebook warnings
If one or more of the above tips have been flouted, it is possible to obtain a Facebook warning on the undesired action identified. The smartest course of action for a business marketer to undertake immediately is to logout from the account quickly. Do not re-enter for at least 48 hours to ease the heat before logging in again to manipulate its features appropriately without incurring the wrath of Facebook.
It is possible for Facebook to act irrationally to disable a profile page which may be a mistake. The increasing number of profiles filling its space can be rather difficult to keep track of even for a dynamic platform like Facebook equipped with a myriad of sophisticated tools and techniques. However, Facebook is aware of more business owners and marketers manipulating its facilities and wide market presence to gain an advantage in the marketplace as business competition grows intense.
As technology advances with new web features, Facebook gets updated with new facilities and resources to benefit its millions of users and members to enjoy accessing and interacting with one another. But many individuals are getting banned or disabled on Facebook when they do not operate the features and facilities correctly under the stringent checks of Facebook.
Conclusion
With Facebook as the most promising platform to expand a company?s customer base, it is best not to get disabled by Facebook if this social media networking site is to be manipulated by individuals for marketing purposes.
Applying white hat principles on Facebook to create authentic and strong relationships would contribute to the strong establishment of business entities on Facebook.
