More and more ordinary consumers are having personal blogs on the Internet. From a simple design and objective, the blog has been greatly transformed by aggressive business entities large or small for their own benefit. It is discovered that a blog can be transformed into a powerful social media marketing machine or tool with the right skills and marketing strategies.
A Great Transformation
Online businesses can expand very quickly when they deploy a blog as part of their online marketing campaign. A blog that is well utilized and managed becomes an impactful marketing tool in the hands of an expert marketer. However, there are certain steps to walk through in order for a blog to be successful as a powerful social media marketing tool.
A blog can generate high traffic to the web business site continuously when it is manipulated correctly on the right social media platforms for online marketing.
Many blogs are being transformed into dynamic sales websites instead of functioning as per its original intention; a personal online journal is now quickly transformed to be a powerful and vibrant marketing tool in the right hands. It is no longer a mere communication medium, but a marketing platform to lure potential leads to fuel the business. Blogs were originally designed as a communication medium for securing ideas, views and feedback on the content posted.
But today, blogs are transformed with opt-in pages to cater to the sales demands of a business. Its blog pages have become sales pages that are full of sales information. Blogs have been transformed as mini niche websites promoting certain business offerings in a subtle manner through the blog posts.
Purpose and Impact
A blog today is very interactive to serve as a communication medium as well as a marketing platform. It can still serve its original function where targeted audiences can provide feedback and participate in sharing opinions and ideas on a blog post.
It is possible and impactful to carry an online conversation or thread with a blog which was activated through various social media platforms such as Facebook or Twitter. Such an online thread can develop into potential business opportunities where sales are generated over time.
A blog that is attractive in layout and content would draw in more participants from all sources, especially social media networks. An amazing YouTube video or interesting Twitter tweets can spark off the right conversations on blogs which later develop into personal and business relationships.
Many ordinary and inexperienced online business owners and marketers have capitalized on blogs with a smooth integration to social media networking sites to generate lucrative income. A little effort and creativity goes a long way in tapping into the user friendly features of blogs and social media networks to generate handsome gains over short periods of time. Innovative business owners or online marketers who take advantage of blogs and social media marketing can enjoy high returns on their online business investments regardless of the simplicity in the plan or objective.
Distinctive Factors
Any online business owner or marketer can succeed in turning their blogs into a powerful marketing tool via social media platforms. However, there are distinctive factors which online marketers or business owners must consider to achieve the degree of success in their online business ventures.
Passion is very important in any business endeavor, especially with online businesses. Passion keeps the fire burning for the business to stay focused; many interesting and fresh insights can be garnered and developed to be posted on blogs to benefit readers. The right link building activities also become a distinctive factor in succeeding with blogs and social media sites. Successful bloggers concentrate on providing relevant and up-to-date information for their web readers instead of being overwhelmed by sales targets and bottom lines.
The placing of backlinks without being excessive and available user friendly opt-in pages with freebies are effective factors to drive more traffic to the blog. Followers and fans can discover more of the business offerings and the high value freebies such as informative eBooks and product/service reports to make purchase decisions without the usual high-pressured sales tactics. If the right information is provided to web visitors or followers, more would flock to the blog site for the offers.
Online business owners and marketers today require a good combination of manipulating blogs and social media marketing tools. It is crucial to identify the marketing strategy with its cost effective tools and resources to secure a sure success on marketing products and services via blogs as a powerful social media marketing tool.
Creative Approach for Success
Success is within the reach of modern businesses with the right implementation of the available tools and resources in the market. Modern technologies bring on a host of dynamic marketing tools with advanced features that can be manipulated to benefit businesses cost effectively and efficiently today.
A wise manipulation of the blog on social media environment is a great advantage for modern businesses chasing after fame and fortune. It is important to merge buyer psychology with the right personal touch at the right time to push up sales for any business. Modern consumers are more discerning today in checking seller’s credentials and track record.
More and more sales are executed online today and through social media platforms as more consumers surf the web especially social media networks to secure the latest updates on information and products or services.
Conclusion
It is amazing that a simple online journaling tool like a blog can be easily transformed into a dynamic social media marketing machine with advanced technologies and creativity. Well structured and managed blogs are very effective as a traffic generating machine when the proper features are manipulated to draw more visitors.
Coupled with free high value products or services that benefit followers or fans, blogs can fuel a business entity’s growth and expansion in a short period of time compared to traditional marketing means. It is possible to generate a vibrant marketing funnel system using available marketing tools and techniques. A well organized and managed blog can grow the business’s social network to become powerful in online marketing endeavors.
