The advanced technologies of today boost online marketing strategies like never before compared with traditional marketing approaches. Most modern businesses are resorting to email marketing as this era?s best online marketing tool to grow and expand business on the web without much effort but promises great results.
Instead of using hardcopies of newsletters, leaflets, promotional brochures to promote sales, email marketing can do the same more effectively, cheaply and frequently. However, a successful email marketing campaign requires some deep thoughts and planning from ?A? to ?Z? on every aspect of the marketing strategy. This would ensure meeting the requirements and expectations of the consumers to make a positive impact on the company in generating a strong image and web presence.
Key factors of email marketing
There are several important factors in creating and ensuring a successful email marketing campaign. Not only must the wordings of the content be interesting and captivating to entice the readers to a purchase, the presentation of the offer must be appealing and attractive for an immediate action.
However, many business owners or email marketing managers tend to sideline one important piece of the email to secure its success; the title. An appropriate email title is extremely crucial to determine the success of the email. A recipient of the business email may or may not open the email depends on the email title. It can break or make the email marketing campaign that has taken time in planning and developing.
The email title uses only a short space at the top to convey the business promotion that could change the bottom line and image of the company. This space offers only a maximum of 55 characters to depict the email title that gives an overview of the email content. The title is an important component of an email which not only conveys the email content to the recipient; it is the ?mapping? that search engines use to identify the email for a listing on the web.
The primary objective of email marketing is to convey the business?s offerings and updates to the targeted audience that would support the company to sustain its market presence. It is crucial for an email sent to be opened. The email title is often the key factor in determining if the email ever gets opened. Smart search engines with stringent search and evaluation algorithms today are able to mark certain emails as spam mail with an immediate deletion without the recipient even knowing their existence.
A well written email promoting the business offerings does not get very far if the title does not get pass the search algorithms and anti-spam software used to evaluate emails to safeguard recipients from spam mails. The smart modern business today must understand the crucial role of email titles to enjoy a greater payoff.
Motivating recipients by emails
Generic business email titles would probably not get much notice from targeted consumers to boost the company?s sales or bottom lines as the wordings used in the email titles are not impressive or catchy to stir the curiosity of the recipients to open the mail. When the recipient is swarmed with hundreds of emails a day, it is possible to have a business email deleted accidentally or bypassed over more pressing emails such as work or family related.
Generic sales wordings such as ?save money? or ?great deals? lack luster in luring recipients to open the email for great offers by the company promoting their products and services. There is no wow factor with such email titles that compel the recipients to be interested in the email content or take advantage of the offers.
But generic titles can be appropriately combined with a dynamic email campaign to be effective. Effective email titles that would capture the attention and stir curiosity for a quick read of the email should be intriguing and creative. It is all about understanding the market and specific audiences of which the business email is to impact.
Strategies for intriguing email titles
Writing impressive email titles that would guarantee an email to be opened is not difficult when the writer understands the objective and strategy. Different strategies can be used to ensure an opening of every business email sent to every recipient. This would bring about a higher sales conversion rate that would boost the company?s bottom line.
A good email title must always be targeted to the right audience. This would require having that audience?s interests and needs being met with the offer capsulated in the email. This would mean that the email contains good news or solutions to the targeted audience. A more specific solution would result in a quicker opening of the email that may compel recipients to an immediate purchase on the web or offsite.
Modern consumers are very busy with a host of commitments and activities filling their lifestyles that they do not want to waste time second guessing on what the email is about. If the email contains goodies or solutions that meet their needs, it would be opened and read immediately with appropriate action undertaken quite quickly; else it would be trashed.
It is crucial to arouse curiosity or stir the interest of targeted audience on the sent email. Consumers have a natural tendency of being curious with new offerings. There is a tendency to find out more about things and solutions that benefit in life. Well chosen words that function to stir up the curiosity strand within are impactful in generating a successful email marketing campaign. However, it is imperative that such emails do not incline towards spam mails which would be deleted by anti-spam software.
Integrity is an essential business component that would have email recipients supporting the business or company for a long time. This means that the email recipients responding to the email should have their curiosity satisfied after being stirred up by some intriguing email title of captivating words. Companies engaging email marketing strategies must deliver on their promises without fine prints and a host of conditions for their benefit.
