Social Networking
The year 2018 is fast approaching and as an internet marketer, it is important that you keep yourself abreast with the latest internet marketing strategies that you can use to promote your business. Currently, one of the most popular internet marketing strategies used by many online marketers is video marketing.
Videos also weigh more in search engine sites like Yahoo! and Google. If you search for a particular keyword, the search page results often include videos on the top pages. This is the reason why most internet marketers use video marketing to promote their products and services because it provides the necessary exposure that online entrepreneurs need for their business.
Since video marketing is considered as one of the best internet marketing strategies this year, you can tap it for your marketing efforts for the following year. However, before you start planning your video marketing strategies next year, it is important that you know about the latest video marketing trends for 2018.
Interactive Videos
Due to technological advances, plain and boring video commercials will become a thing of the past. In fact, most viewers today become unimpressed with videos that come with dry video campaigns thus one of the most important trends in video marketing next year is the use of interactive video campaigns to promote products and services.
An interactive video advertising involves the use of buttons and links that are embedded on the video so that the viewer can click on them to take part on the video. By clicking on the embedded buttons and functions, viewers will be able to get more information as well as engage in interactive games or download promotional coupons to give them better user experience while watching the videos at the same time.
Fortunately, there are now internet marketers that specialize in making interactive video ads and if you want to take advantage of this particular trend, then you ought to hire them to give your videos more advantage over other campaigns.
HTML5 Campaigns
HTML5 videos is now a novel way of playing videos on the World Wide Web without the use of necessary plugins. This allows any device to support the video whatever web browser used. HTML5 Video campaigns are new on the internet scene and since it can be played in any website. Although this technology is still new, it shows promising possibilities in video marketing campaigns. Currently, HTML8 videos are posted on social networking sites and if you use this particular video marketing trend, imagine how much exposure you can get from your target audience if you embed HTML5 videos on social networking sites.
Use YouTube Breakout Campaigns
If you have been using YouTube to share your video campaigns to other people, then you will definitely enjoy the breakout campaign of the said video sharing site. Many brands look partnership with YouTube to create branded advertising pages. Notice that when you click on a video on YouTube, a particular ad will be shown first before you will be directed to the actual video. The ad shown first is part of YouTube’s breakout campaign. The best thing about joining the breakout campaign is that it encourages you to become more creative to create your videos so that people can enjoy watching them. With the success of breakout videos from YouTube, it is expected that we will see more of it in the near future.
Augmented Reality and 3D Videos
Perhaps one of the coolest trends in video marketing for 2018 is the use of augmented reality and 3D videos so that your viewers will be able to explore your products from different angels from the computer screen. Basically, augment reality and 3D videos are a live view of the physical world wherein the elements in the video are augmented using computer-generated inputs like graphics, videos and sounds. Creating augmented reality and 3D videos improve viewer experience and they are very entertaining due to the added elements in the video.
Improved Analytics and Targeting
The last strategy does not make use of any new technology to improve the user experience in video marketing. This particular strategy is more concerned about the analytics of the video marketing campaign. As an online marketer, it is important that you know how many people are viewing your videos and from which part of the world. There are now many analytics tools that you can use in order to figure out the success of your campaigns.
On the other hand, you can also now target your videos to be more specific to a particular demographics or target audience by using specific tags. Video sharing sites like YouTube is now fortified to allow you to input specific tags to your videos. This allows you to use video marketing and incorporate other internet marketing strategies such as link building in order to target your videos to a particular group. These analytics and targeting strategies will allow you to make the most out of your video marketing strategy.
Video Sharing and Social Network Marketing
To make videos viral, videos are usually embedded on social networking sites. The combination of social network marketing as well as video marketing is a powerful strategy to expose your videos. Today, there are many people who log in online for the sole purpose of visiting social networking sites like Facebook and Twitter. Embedding videos on your social networking site is a great strategy as it allows you get maximum exposure of your videos within your network contacts. Moreover, they can also share the videos so that their friends can also see it. There have been many videos that have gone viral because they have been shared in social networking sites.
Video marketing is the use of compelling videos to market your products and services to your target market. In fact, this particular internet marketing strategy plays a vital role in connecting entrepreneurs to their customers all over the world. Moreover, research has also revealed that people spend most of their time watching videos on video sharing sites like Vimeo and YouTube and what better way to promote businesses is to tap these sites.
