Link popularity is one of the main features that search engines use to rank a site on their sites. The more link popularity that a site has the higher on the search engines that it will appear. It is still possible to achieve high rankings without link popularity but it is not recommended as it will not be as high on the ranks as it would have with link popularity.
Directories
An important thing to consider with link popularity is that the number of links that come in are not as important as the quality of the sites themselves that are doing the linking. One of the best ways that you can gain some quality incoming links for your site is to list you r site in the more popular directories such as Yahoo.
You can also submit your link to Open Directory which is free compared to some of the directories that are available. In order to submit your site though to Open Directory it must follow a strict quality standard. At times they will consider the lower visitor sites to be put on their site. When you are listing your site with the various sites try and be sure to place them in the highest category level that is available that applies to your site.
Partners
Once you are down submitting your link to the directories, now it’s time to begin your search for other sites that might want to link to yours. The businesses should be relevant to your content contained on your site but should not be direct competitors. You should also choose a partner to link with that has a history of linking with other sites. One of the best search engines to use when searching for possible partners is Google. Google is one of the most widely used search engines and therefore tends to send back the best results that you are seeking.
A great way to find these potential partners is to type in keywords that you think people may use to search for your site. If you find companies that you feel may be possibilities during the results write their web address down to visit the site later. Once you feel you have an adequate amount of links without over doing start placing these links where you think it is relevant in your own site. It is very important though that you contact the site owners before doing this because they may be more than likely to add your site to their site as a way of saying thank you for promoting theirs.
These are just two of the ways available to get high rankings on the search engines but they are the two most important. If you do not follow these two important steps you can greatly reduce your chances of getting link popularity on the search engines.
