Test Your Mobile Marketing
Mobile marketing is one of the most widely used marketing campaigns today. With the increasing number of people owning smart phones as well as accessing the internet from such devices, it is no wonder why internet marketers are clamoring to develop ads that are specific to mobile gadgets.
There are many things that you need to consider launching a successful mobile marketing campaign. One of the most important things to consider is to determine which type of mobile marketing campaign that you should use for your business. Below are the different types of mobile marketing techniques that you can use for your campaign:
• SMS marketing – sending short messages to the numbers of your prospect clients.
• MMS marketing – similar with SMS marketing, MMS marketing allows you to send messages that come with images, sounds and texts in one.
• Push notifications – this type of mobile marketing technique allows you to send ads that appear at the top area of your client’s mobile devices. This type of marketing technique does not interfere with current phone activities.
• In-game ads – ads appearing as pop ups on game applications in mobile devices
• QR codes – instead of typing the URL of a website, clients can take a picture of an image or a log of the company using the camera of their mobile devices to automatically go to a company’s website.
You can choose two or more mobile marketing strategies to optimize your mobile marketing strategy. As soon as you figure out the type of mobile marketing strategy that you want to use, the next important thing that you should consider is to make a functional database.
Establish A Functional Database
In mobile marketing, it is crucial that you collect the mobile phone numbers of prospective clients so that you can launch your campaign to improve local patronage of your business. It is therefore crucial to assemble a functional database where you can store all of the collected mobile phone numbers as well as other important information about your client.
However, before you acquire such information, it is important that you ask permission from your clients to send them messages whenever you want to promote your products and services to them. In most cases, you can have them fill out a request form from your website so that you will not be violating any privacy issues with your prospect clients. By filling out the forms, this will also allow you to build a profile of your clients and find out what exactly your clients are looking for. On the other hand, if you are running a brick and mortar store and have yet to launch your own website, you can still use this particular marketing strategy by asking your clients to fill out forms from your store.
Aside from the database, it is important that you make this particular campaign a two-way street which means that you should give your clients a way to send you their feedbacks so that you can connect with them to improve your services more. As much as possible, you can add a link to your ads so that your clients can visit your official website and make their inquiries or comments from there.
Test Your Mobile Marketing Campaign before Launching It
As soon as you have established a database of your clients, the next thing that you need to do is to test your mobile marketing campaign before launching it to the public. This will allow you to see if there are some things that you need to improve on before you launch the campaign.
Mobile devices view sites differently compared with laptops and PCs so it is important that you consider the readability of your website on different mobile devices. Take note that there are many limiting factors why mobile marketing campaigns fail and these include the different types of operating systems that smart phones run on as well as the varying screen sizes. Moreover, different mobile phones come with their own unique applications or programs thus it is important that you try your campaign on different devices and see if there is a need to change on the layout, font styles and so on.
It is also very important that you launch your mobile marketing campaign and incorporate your mobile website with search engine optimization strategies. Having your site listed in mobile SEO is a great way to draw more clients to your page.
There are several ways to test your mobile marketing campaign. You can ask several of your friends if you can send them your mobile marketing campaigns or you can hire people to serve as volunteers. While the former is free, you have limitations on the number of devices that you can test your campaign on while the latter allows you to check your mobile marketing campaign using different devices.
What To Do After Launching Your Mobile Marketing Campaign
Another important thing that you should consider after launching your mobile marketing campaign is to keep track of its progress and test your mobile marketing. Ask yourself whether your current mobile marketing campaign is helping you achieve your goals or not. If you think that your website traffic has not improved even if you have already launched this particular campaign, then you have to troubleshoot your campaign and see what is wrong with it.
Moreover, it is also crucial that you analyze whether your mobile marketing campaign is cost-efficient or not. Take note that unlike other internet marketing strategies,test your mobile marketing costs more so it is important that you determine whether your preferred mobile marketing campaign is getting more from you instead of giving you more revenue.
Mobile marketing campaign is considered as one of the most important marketing strategies that you can use to promote your business and it is important that you take time to develop your campaign before you launch it. That way, you will be able to optimize the benefits of your mobile marketing strategies so that you can drive more traffic to your website from the mobile devices of your clients.
