Tag: access
The mobile revolution unveiled at Google I/O – YourStory.com
Mobile technology has changed the way we find information and entertainment, communicate with friends and family and get things done. Today more searches on Google come from mobile than from desktop computers, and by some estimates there are more mobile devices than there are people on the…
Website Traffic Think Out Of The Box
Website Traffic Think Out Of The Box Great ideas to build Website Traffic to your website think out of the box when you create a website you do so for the purpose of providing information to a targeted audience. The websites that are most successful…
How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land
Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…
Ad blocking is a barrier to innovation – Financial Times
The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…
Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’ – ThinkProgress
by Lauren C. Williams Posted on May 12, 2015 at 11:11 am “Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’“ CREDIT: Dylan Petrohilos/ThinkProgress Verizon Communications announced Tuesday official plans to buy AOL, Inc. in $4.4 billion cash deal that will merge…
AOL Revs Up, Programmatic Fuels Growth – MediaPost Communications
Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first quarter revenue — to $625.1 million — and adjusted earnings per share of $0.34. Analysts were expecting $595 million in revenue, and adjusted EPS of $0.32. “We’ve done a very good…
Hollywood rolls out red carpet to ‘influencer’ fans – KTVN
By RYAN NAKASHIMAAP Business Writer LOS ANGELES (AP) – Clad in his pajamas, Reid Jones often blogs about Marvel superhero movies, with starry ambitions of one day becoming an entertainment journalist. A few weeks ago, the 16-year-old woke up to that opportunity when he was…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Fitness trackers should fear the Apple Watch – Mashable
I’ve tested a countless number of fitness trackers, and typically after a few weeks of use, each one ends up in a box on my desk. My collection has become tracker graveyard, and I’m not alone; studies show they often get shoved into drawers not…
Sales Boost: Step 2 – Tips to Leverage Linkedin – Advertising Specialty Institute (press release)
Published in Advantages Last Updated on Friday, June 05, 2015 Add Rich Media: Posting multimedia offerings like videos and presentations enhances your profile. It’s a great way to establish yourself as a thought leader and showcase the value you bring – something that’s sure to…