Tag: ad
Apple Regains No. 1 Spot for Revenue, Fueled by Video, Tablets – Marketwired (press release)
In Q3 Report, Opera Mediaworks’ Global Ad Platform Also Shares Mobile Behavior and Trends From Turkey, Saudi Arabia SAN MATEO, CA–(Marketwired – Nov 3, 2015) – Apple significantly recaptured the no. 1 position in mobile monetization back from Android in Q3 2015, according to the…
Google opens Alphabet era with stock-lifting report – Salt Lake Tribune
The third-quarter gains also reflected the financial discipline that has been imposed by Porat, who made it clear she intended to curb spending shortly after joining Google in May. Google’s operating expenses in the third quarter rose at slightly slower pace than net revenue, helping…
Actus at Content and Communication World – SYS-CON Media (press release)
News Feed Item Actus at Content and Communication World Javits Convention Center, New York, Nov 11-12, 2015 By PR Newswire Article Rating: October 21, 2015 11:00 AM EDT NEW YORK, October 21, 2015 /PRNewswire/ — At CCW 2015, Actus will present Actus broadcast monitoring…
Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
Providing The Backbone For Crowdfunding Campaigns – MediaPost Communications
Like many an inventor and entrepreneur over the years, Dan Ikoyan probably could have cajoled friends and maxed out a few credit cards to raise the $50,000 he says he needs to take his TruPosture “smart shirt” to market over the next 24 weeks. Instead,…
Leading Digital Publisher Axel Springer to Acquire Stake in Thrillist Media Group – Business Wire (press release)
BERLIN & NEW YORK–(BUSINESS WIRE)–Axel Springer SE, the leading digital publisher in Europe, today announced it intends to acquire a minority interest in New York City-based Thrillist Media Group (TMG), a leading digital media company and lifestyle destination for millennial men. The investment is an…
Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive
Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…
MLBAM strikes out in marketing baseball – Beyond the Box Score
DMCA takedown notices are a common occurrence on Twitter these days, and it’s hurting the ability for fans to connect with baseball. Last Sunday, Jeff Sullivan saw a baseball moment that he loved; wanting others to share in the enjoyment of it, he posted a…
Instagram Opens Up Sponsored Posts to Advertisers – Business 2 Community
Instagram boasts over 400 million active monthly users, who post 80 million photos and like 3.5 billion of them every day. It’s a fast-growing social media platform that enables you to efficiently and quickly capture an audience through enticing image ads, video ads or carousel…
Ideas to Engage your Audience with YouTube Videos – Business 2 Community
There has been an increase in the usage of social media all over the world in past few years. Each of these social media has their own advantages and therefore none can be ignored, be it Facebook, Twitter, interest, Tumblr, Flickr, Instagram, Stumbleupon or Quora;…