What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
Video Is The Future of Content Marketing – Business 2 Community
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…
The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)
IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…
Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
6 Video Solutions to Common Business Challenges – Business 2 Community
Branded videos have the power to be effective throughout most, if not all areas of your business. Contrary to popular belief, there is no ‘one-size-fits-all’ video solution. In fact, there are several types of video, each catering to a specific business challenge. Here are 6…
Vote Now in the 2015 Streaming Media Readers’ Choice Awards – StreamingMedia.com
Vote Now in the 2015 Streaming Media Readers’ Choice Awards It’s time to make your voice heard in our 9th annual Readers’ Choice Awards, the only awards where the end users choose the winners Page 1 Voting is now open for the 2015 Streaming Media…
Report: iPhone Drives Less Than Third Of Android Traffic, Nearly 75 Pct. Of … – Marketing Land
The best news in mobile marketing every Thursday. Last week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the first app of the day is in the Social Networking category, and the most common last…
2015 Boating Industry Movers & Shakers Finalists – Boating Industry
Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…