Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community
In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
Flipkart, Focus and Free Advice – Daily News & Analysis
I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…
Google Inc (GOOG) is Advancing its IoT Push with New Products from Nest – LearnBonds
Google Inc. (NASDAQ:GOOG) is in the news today after Google’s Nest Labs launched new products. The products release shows that Google is getting serious about developing the home automation space through its daughter firm. Google has been skirting around the Internet of Things (IoT) concept…
Snapchat, Ello, Yo!: How to Determine Your Brand’s Best Bet for Social Success – Business 2 Community
In today’s competitive retail environment, business owners have no time to waste on the marketing that will help raise awareness, increase sales and grow their business. The average business owner spends 20 hours each week on marketing, and the channels to invest in are endless….