Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
Mobile Technology May Not Always Be the Answer – Innovation Excellence (blog)
As the world plods onto bigger, greener and higher tech pastures, one would assume that every industry would go right along with it. The public release of the Internet heralded the downfall of some, such as video rental stores and travel agencies. Those that survived…
How to Leverage Social Media for SEO: Link Building – Marketing Land
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings….
Hackers Remotely Kill a Jeep on the Highway—With Me in It | WIRED – Wired
I was driving 70 mph on the edge of downtown St. Louis when the exploit began to take hold. Though I hadn’t touched the dashboard, the vents in the Jeep Cherokee started blasting cold air at the maximum setting, chilling the sweat on my back…
Top 8 Ways Twitter Can Boost Your Bottom Line – Business 2 Community
So how can you leverage the popular 140-character social media site to drive more traffic to your business or blog? Dozens of Twitter experts, marketing pros and business leaders who have used Twitter to market their brands, productsand services share their top 10 tips for…
Avis Budget Group Inc. : Avis Budget Group and Southwest Airlines Sign New … – The Wall Street Transcript
Avis Budget Group Inc. Tickers: CAR CAT WBC PCAR EMR TRN JBHT HUBG June 25, 2015 PARSIPPANY, N.J., June 25, 2015 (GLOBE NEWSWIRE) — Avis Budget Group, Inc. (Nasdaq:CAR) today announced that it has entered into an expanded, new multi-year partnership marketing agreement with Southwest Airlines (NYSE:LUV) which will enable the Company…
The Top 3 Content Marketing Challenges And How To Beat Them – Business 2 Community
At the end of 2014 we wrote about the top content challenges we see for 2015. Six months have passed – so now is a good time to come up with a few solutions we’re using, or heard good things about. I think this graph…
Snapchat, Ello, Yo!: How to Determine Your Brand’s Best Bet for Social Success – Business 2 Community
In today’s competitive retail environment, business owners have no time to waste on the marketing that will help raise awareness, increase sales and grow their business. The average business owner spends 20 hours each week on marketing, and the channels to invest in are endless….