6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com
Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…
Wolff: In digital media’s youth crusade, career paths are fuzzy – USA TODAY
Michael Wolff, USA TODAY 7:02 p.m. EDT July 12, 2015 The news media, like most businesses built on craft and culture, have largely worked as an apprentice system. Younger people learned skills and language from older people. A good media job would have been judged…
Why Video Is Crucial to Your Marketing Automation Strategy – Business 2 Community
Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results. Just consider…