Online Marketing Strategies: What is Acquisition Marketing?
Many Internet businesses today engage in exquisite online marketing strategies that are designed to boost their bottom lines. Progressive technologies offers a myriad of dynamic online marketing strategies that cannot be simply deployed without considering market factors that impact business outcomes. Internet businesses require dynamic…
Avoiding Shiny Object Syndrome in Affiliate Marketing
Affiliate Marketing It is easy for a new and inexperienced affiliate marketer to get caught up with the standard fare of affiliate marketing that includes lock, stock and barrel motions in marketing the brand and wares. Most affiliate marketers tend to emulate the success of…
What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land
The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…
How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…
How Content Upgrades Help You Build Better Customer Relationships – Business 2 Community
Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…
Reciprocal Connectification: Working Your Internet Presence
Connecting with potential business leads and existing customers is crucial to the survival of a company today as consumers have many choices at their disposal through progressive technologies. Successful businesses are noted to interact with their customers constantly in establishing strong and friendly relations. Establishing…