Tag: audiences
Rightside Announces the Availability of .NEWS Web Addresses – GlobeNewswire (press release)
July 15, 2015 10:26 ET | Source: Rightside Group Leading Domain Name Service Provider Helps Global Media Companies, Journalists and Bloggers Build Their Brand Credibility While Harnessing the Vast Power of the Personalized Web .NEWS is Rightside’s Most Successful Domain in…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
Ad buyers: Manage waste before you worry about impact – VentureBeat
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. People saw…
The Top 3 Content Marketing Challenges And How To Beat Them – Business 2 Community
At the end of 2014 we wrote about the top content challenges we see for 2015. Six months have passed – so now is a good time to come up with a few solutions we’re using, or heard good things about. I think this graph…
Snapchat, Ello, Yo!: How to Determine Your Brand’s Best Bet for Social Success – Business 2 Community
In today’s competitive retail environment, business owners have no time to waste on the marketing that will help raise awareness, increase sales and grow their business. The average business owner spends 20 hours each week on marketing, and the channels to invest in are endless….
Sales Boost: Step 2 – Tips to Leverage Linkedin – Advertising Specialty Institute (press release)
Published in Advantages Last Updated on Friday, June 05, 2015 Add Rich Media: Posting multimedia offerings like videos and presentations enhances your profile. It’s a great way to establish yourself as a thought leader and showcase the value you bring – something that’s sure to…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
3 Secrets to Online Video Success – Entrepreneur
Nearly 35 years ago, video — and MTV — killed the proverbial radio star, and today, online video is transforming how startups can raise brand awareness. Videos designed to evoke strong emotions and inspire online sharing are helping businesses to vastly expand their audience. Take this classic clip…
5 Features For a Stellar Social Media Strategy with BuzzBundle – Search Engine Journal
This is a sponsored post for BuzzBundle. If you are part of a small social team or doing it on your own, you know social media planning can be a major time suck. By the time you research content, write quality content, develop a sharing plan,…