How Content Upgrades Help You Build Better Customer Relationships – Business 2 Community

Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…

Beyond the action cam: GoPro CEO says VR and drones are the future – Mashable

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When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you’ve ever seen. It can’t…

Ad blocking is a barrier to innovation – Financial Times

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

Romancing the drone: Demand takes off in South Florida – Miami Herald

Step inside Animusoft’s Kendall offices, and you’ll see drones everywhere — large ones, little ones, drones that inspect, drones that pick fruit, and a few just for fun. Some are half-built; 3D printers are working 24/7 to create new parts. You might think this is…

Fresh Approach to Video Brings New Clarity to Business Communications

By PR Newswire Article Rating: March 26, 2015 05:02 AM EDT LONDON, March 26, 2015 /PRNewswire/ — Animated videos from Switch Video UK enable businesses to explain complex messages in 60 seconds       Specialist video producer, London-based Switch Video UK, is offering clients…

The Basics of Social Media Marketing

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Social Media Marketing The Basics of Social Media Marketing If you are new to social media, it can be a highly daunting task for you to do social media marketing. But given the advantages it comes with, there is no reason why any business owner…


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