Tag: building relationships
Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…
It seems wherever you look online these days, people are talking about the benefits of blogging. With a proven track record of generating traffic and leads – as well as building relationships with potential and existing customers – there are a heap of reasons why you…
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings….