What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
34 Compelling Content Marketing Stats and Facts – Business 2 Community
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…
G.C. Andersen Partners Announces The Sale Of Video King To Global … – PR Newswire (press release)
NEW YORK and LOS ANGELES, June 11, 2015 /PRNewswire/ — G.C. Andersen Partners, LLC, (“Andersen”) an investment banking and advisory firm known for its creativity, problem-solving capabilities and depth of experience, has announced the sale of VKGS LLC (“Video King”) to Global Leveraged Capital (“GLC”)….
A Webby Award honoree’s recipe for recognition: Q&A – Inman.com
*This article has been edited from a previous version. If you want to be an expert in digital marketing, spend an hour talking with Anne Marie Gianutsos, head of digital for real estate powerhouse Houlihan Lawrence. In a little over a year, she’s put into…
Sales Boost: Step 2 – Tips to Leverage Linkedin – Advertising Specialty Institute (press release)
Published in Advantages Last Updated on Friday, June 05, 2015 Add Rich Media: Posting multimedia offerings like videos and presentations enhances your profile. It’s a great way to establish yourself as a thought leader and showcase the value you bring – something that’s sure to…
Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com
Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Top 10 marketing trends you need to know – Marketing Dive
2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers continue to shift their attention (and budget dollars) towards mobile, video, and social media. Marketers this year have experienced a flood of real-time data, welcomed a slew of…