Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
6 Video Solutions to Common Business Challenges – Business 2 Community
Branded videos have the power to be effective throughout most, if not all areas of your business. Contrary to popular belief, there is no ‘one-size-fits-all’ video solution. In fact, there are several types of video, each catering to a specific business challenge. Here are 6…
Google Analytics: Wellington and Christchurch Workshops – Ask Kalena Search Engine Advice Column (blog)
Hungry? Here – have a feed I’m presenting two Google Analytics training workshops on behalf of the Institute of IT Professionals (IITP) over the next couple of weeks. The first one is in Wellington and then I’ll be heading down to Christchurch for the other….
Apple is considering a huge change to the next iPhone — here’s how app makers … – Business Insider
Steve Kovach/Business Insider When Apple unveils its next iPhone, there’s one area that’s expected to get a significant change — its screen. Analysts and industry watchers expect the iPhone 6S will add Force Touch, which would let users press the screen like a button, to…
Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community
In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…
Dirty Rotten Secret About Making Money Online – Business 2 Community – Business 2 Community
Now I want to let you in on a dirty little secret; I don’t know a single person anymore who is making a lot of money sending traffic directly to a sales page.While a simple Squeeze page that goes to a sales video might have…
Marketing on a Budget: How to Produce Great Content Without Breaking the Bank – Search Engine Journal
When it comes to marketing your business online, content creation is one of the biggest pieces of the puzzle. But how do you create awesome content to market without spending a ridiculous amount of money? In today’s digital world, there are actually several ways you…