The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

5 Tips to Ensure That You Never Run Out of Blog Ideas – Tech Cocktail

A big part of owning a blog and being involved in content marketing is generating exciting article titles that will attract readers. The Internet is rife with content and therefore bloggers, professional essay writerm and article marketers must continually find ways to make their content…

What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land

The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…

Watch Out Intel, Here Comes Facebook – Barron’s

Moore’s Law is breaking down, and the physics of chips is becoming treacherous. Barron’s Graphics For 50 years, the computer-chip industry has ridden a road of economic miracles, but now it’s reaching an end, and a potential crisis is unfolding for some of the industry’s…

How to Make Audience Segmentation Truly Personal – Business 2 Community

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…

Official: Christie transportation commissioner to step down – WFMJ

By MICHAEL CATALINIAssociated Press TRENTON, N.J. (AP) – Gov. Chris Christie’s transportation commissioner will resign this month as federal investigators continue a wide-ranging probe into Port Authority of New York and New Jersey, which he previously lobbied on behalf of United Airlines. Jamie Fox’s departure…

2015 Boating Industry Movers & Shakers Finalists – Boating Industry

Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…