7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
$40 million pension settlement charge leads New York Times Co. to report loss … – Talking New Media
While digital ad revenue rose 10.7 percent, it could not make up for the 11.1 percent decline in print ad revenue NEW YORK, NY – April 30, 2015 — The New York Times Company announced today adjusted diluted earnings per share from continuing operations (defined below)…