Brand Positioning – Need It? Have It? How to Go About It?

With the rising market competition, all businesses in the market struggle with brand positioning. They could be at the top of the pack today and yet fall to the bottom the next day if they are not alert to the market changes and competition. What…

How to Generate More Leads & Improve Sales Using Video – Business 2 Community

The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…