Tag: CMO
How to avoid 10 common business video mistakes – Tech Page One
With millions of videos on the Internet, how do you make your business video stand out? To find out, CIO.com asked dozens of video marketing professionals to identify the biggest, or most common, mistakes companies make when crafting and marketing business videos. Mistake No. 1:…
Ad buyers: Manage waste before you worry about impact – VentureBeat
If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. People saw…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Top 10 marketing trends you need to know – Marketing Dive
2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers continue to shift their attention (and budget dollars) towards mobile, video, and social media. Marketers this year have experienced a flood of real-time data, welcomed a slew of…