A Webby Award honoree’s recipe for recognition: Q&A – Inman.com
*This article has been edited from a previous version. If you want to be an expert in digital marketing, spend an hour talking with Anne Marie Gianutsos, head of digital for real estate powerhouse Houlihan Lawrence. In a little over a year, she’s put into…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
3 Secrets to Online Video Success – Entrepreneur
Nearly 35 years ago, video — and MTV — killed the proverbial radio star, and today, online video is transforming how startups can raise brand awareness. Videos designed to evoke strong emotions and inspire online sharing are helping businesses to vastly expand their audience. Take this classic clip…