Leading Digital Publisher Axel Springer to Acquire Stake in Thrillist Media Group – Business Wire (press release)

BERLIN & NEW YORK–(BUSINESS WIRE)–Axel Springer SE, the leading digital publisher in Europe, today announced it intends to acquire a minority interest in New York City-based Thrillist Media Group (TMG), a leading digital media company and lifestyle destination for millennial men. The investment is an…

Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…

How to build interactive eBooks for lead generation – Econsultancy (blog)

When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…

5 Reasons You Need To Start Blogging – Business 2 Community

Viral Advertising and Promotions Creativity

It seems wherever you look online these days, people are talking about the benefits of blogging. With a proven track record of generating traffic and leads –  as well as building relationships with potential and existing customers – there are a heap of reasons why you…

2015 Boating Industry Movers & Shakers Finalists – Boating Industry

Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…


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