Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
Why Microsoft Bought A Game Engine From Intel – Seeking Alpha
Summary Microsoft bought the biggest game-related 3D physics engine company, Havok, from Intel. Microsoft is likely fortifying its influence on game publishers and developers. Havok’s physics engine is far more popular than Nvidia’s Physx game engine. Havok offers almost a complete all-in-one game development software…
How To Take Advantage Of Social Media At An Industry Conference Or Event – TechDay News (blog)
socialmedia / voting / conference / Will Long / Oct 01, 2015 Social media is crucial these days. There are now close to 2.1 billion active social media accounts worldwide. It only makes sense that you would take advantage of social media to reach new…
Monetizing And Marketing Cover Songs On Youtube – hypebot.com
____________________________ Guest Post by Rick Goetz on MusicConsultant Scott Herring is the head of operations for OnRamp Digital, the premier music-focused multi-channel network on YouTube. Through OnRamp, he helps unsigned or undiscovered artists create cover songs, put them on YouTube and legally monetize them. The…
5 Features For a Stellar Social Media Strategy with BuzzBundle – Search Engine Journal
This is a sponsored post for BuzzBundle. If you are part of a small social team or doing it on your own, you know social media planning can be a major time suck. By the time you research content, write quality content, develop a sharing plan,…
Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community
In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…
Ideas to Engage your Audience with YouTube Videos – Business 2 Community
There has been an increase in the usage of social media all over the world in past few years. Each of these social media has their own advantages and therefore none can be ignored, be it Facebook, Twitter, interest, Tumblr, Flickr, Instagram, Stumbleupon or Quora;…