Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not … – Marketing Land

Top news and emerging ideas in display advertising, delivered every Monday. Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating…

Vancouver entrepreneurs turned around a struggling online platform – The Globe … – The Globe and Mail

The challenge When James Clift and his team at WorkStory Inc. bought the online résumé and portfolio platform VisualCV, it had over 200,000 members. Having those members already in place sounded like a dream come true for the young startup, but with only 1,000 active…

Avis Budget Group Inc. : Avis Budget Group and Southwest Airlines Sign New … – The Wall Street Transcript

Avis Budget Group Inc. Tickers: CAR CAT WBC PCAR EMR TRN JBHT HUBG  June 25, 2015 PARSIPPANY, N.J., June 25, 2015 (GLOBE NEWSWIRE) — Avis Budget Group, Inc. (Nasdaq:CAR) today announced that it has entered into an expanded, new multi-year partnership marketing agreement with Southwest Airlines (NYSE:LUV) which will enable the Company…

10 Winning Tactics for Marketing Online to Other Businesses – Entrepreneur

With over 364 million registered members and the official business atmosphere, blogs on LinkedIn are a popular choice when it comes to getting B2B customers. Besides generating stellar content, businesses can drive more traffic faster with online marketing. If you have been considering advertising online and need…

The vast majority of successful hacking attacks can be attributed to the … – Business Insider

Thomson ReutersPeople pose in front of a display showing the word ‘cyber’ in binary code, in this picture illustration taken in Zenica When a cyber security breach hits the news, those most closely involved often have incentive to play up the sophistication of the attack….

A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)

PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…

Fujitsu and Microsoft collaborate to transform manufacturing processes through … – MarketWatch

HANOVER, Germany and TOKYO, April 12, 2015 /PRNewswire/ — At the Hannover Messe event, Fujitsu Limited and Microsoft Corp. announced their collaboration to bring innovative operational excellence to manufacturing with the help of Fujitsu devices powered by Windows 8.1 Pro, the Internet of Things (IoT) services…

Fresh Approach to Video Brings New Clarity to Business Communications

By PR Newswire Article Rating: March 26, 2015 05:02 AM EDT LONDON, March 26, 2015 /PRNewswire/ — Animated videos from Switch Video UK enable businesses to explain complex messages in 60 seconds       Specialist video producer, London-based Switch Video UK, is offering clients…