A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)
PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…
ERTC: New digital destination marketing campaign is a major success – Torquay Herald Express
Comments (0) ENGLISH Riviera Tourism Company (ERTC) has enjoyed overwhelming success with a new 2015 national, brand awareness campaign targeting new domestic visitors from across the UK. From January to March this year the new ‘A Lifetime of Memories’ campaign has harnessed the power of Digital…