How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…
Actus at Content and Communication World – SYS-CON Media (press release)
News Feed Item Actus at Content and Communication World Javits Convention Center, New York, Nov 11-12, 2015 By PR Newswire Article Rating: October 21, 2015 11:00 AM EDT NEW YORK, October 21, 2015 /PRNewswire/ — At CCW 2015, Actus will present Actus broadcast monitoring…
The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)
IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…
Procera Networks Defines Broadband Subscriber Experience with ScoreCard – PR Newswire UK (press release)
— Solution measures subscriber experience and suggests investments to maximize CAPEX ROI FREMONT, California, June 8, 2015 /PRNewswire/ — Procera Networks, Inc., the global Subscriber Experience company, today announced ScoreCard, a new solution enabling improved visibility and measurement of the quality of experience (QoE) that…