Tag: desktop
The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive
Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…
5 Ways iPad Pro Will Change How I Work – Gotta Be Mobile
At first I didn’t think I’d want to get the new iPad Pro, but after owning one for just a few days, it’s potentially going to change the way I work in some important ways. When Apple first introduced the iPad back in 2010, I…
What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land
The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…
3 Reasons GoPro Is Destined to be an Entertainment Conglomerate – Motley Fool
GoPro (NASDAQ:GPRO) is getting killed lately because of weak sales of its latest HERO4 Session cameras and soft guidance for the upcoming holiday quarter. The stock has plummeted more than 60% so far this year as a result. Shares are now trading around $25 apiece…
The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News
James McAnally.Image: Courtesy of McAnally / Temporary Art Review. Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…
Google opens Alphabet era with stock-lifting report – Salt Lake Tribune
The third-quarter gains also reflected the financial discipline that has been imposed by Porat, who made it clear she intended to curb spending shortly after joining Google in May. Google’s operating expenses in the third quarter rose at slightly slower pace than net revenue, helping…
Five steps to making your first podcast – IJNet (blog)
It’s not breaking news that podcasts have made a comeback, and we’ve seen journalists embracing the medium to reach their audiences in a cost-effective way. “It’s important to think about what [podcasting] can do in terms of getting your name out there. The barrier to…
Why Microsoft Bought A Game Engine From Intel – Seeking Alpha
Summary Microsoft bought the biggest game-related 3D physics engine company, Havok, from Intel. Microsoft is likely fortifying its influence on game publishers and developers. Havok’s physics engine is far more popular than Nvidia’s Physx game engine. Havok offers almost a complete all-in-one game development software…
Swiss agree to extradite Costa Rican to US in FIFA case – The San Diego Union-Tribune
BERN, Switzerland (AP) — Switzerland’s justice ministry on Tuesday granted an American request to extradite former Costa Rican soccer federation president Eduardo Li in the FIFA bribery case. Li was ousted from the FIFA executive committee two days before he could take up his seat…
Change is the Real Constant in a Content Marketing Strategy – Business 2 Community
That the ecosystem of content is built on shifting sands is an understatement. Just the last 30 days saw five major changes in how the world’s largest social network operates. Our default go-to for any sort of information – Google – has updated their algorithm…