Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
ERTC: New digital destination marketing campaign is a major success – Torquay Herald Express
Comments (0) ENGLISH Riviera Tourism Company (ERTC) has enjoyed overwhelming success with a new 2015 national, brand awareness campaign targeting new domestic visitors from across the UK. From January to March this year the new ‘A Lifetime of Memories’ campaign has harnessed the power of Digital…