The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

Six of the most interesting SEM news stories of the week – Search Engine Watch

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for…

The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land

Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…

Protest over Chicago teen’s shooting ties up retail district – Countywide

An estimated 2000 protesters marched in the streets of Chicago’s famed Magnificent Mile on Black Friday, one of the busiest shopping days of the year. Van Dyke is facing first-degree murder charges because of the shooting. “The protesters did take over the street for sometime…

Look Inside Largest Tornado Ever With New Tool – National Geographic

Scientists now have a way to understand the fierce tornado that killed veteran stormchaser Tim Samaras in 2013 in El Reno, Oklahoma. The May 31 storm was the largest ever recorded, and one of the fastest. New software has allowed scientists to piece together video…

5 Ways iPad Pro Will Change How I Work – Gotta Be Mobile

At first I didn’t think I’d want to get the new iPad Pro, but after owning one for just a few days, it’s potentially going to change the way I work in some important ways. When Apple first introduced the iPad back in 2010, I…

The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News

James McAnally.Image: Courtesy of McAnally / Temporary Art Review.   Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…

Don’t Like Crowds or Traffic? Watch WeHo’s Halloween Carnaval at Home – WEHOville

WeHo’s Halloween Carnaval crowds in 2013. (Photo by Jon Viscott) Love WeHo’s Halloween Carnaval but can’t take the crowds? Worried about traffic and parking? Well this year you can watch it from home in as outrageous a costume as you like. The City of West…

Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…


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