Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…

How to build interactive eBooks for lead generation – Econsultancy (blog)

When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…

Video Is The Future of Content Marketing – Business 2 Community

I Can Compose A Book In A Weekend

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…

Online-only eVersity ready to enroll after just 18 months – Arkansas Online

There’s a fixture on Michael Moore’s desk. It’s the number 49, and it’s crossed out. The number is something of a motivator for the University of Arkansas System’s vice president for academic affairs. It’s where Arkansas ranks in the nation in the percentage of residents…


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