10 Winning Tactics for Marketing Online to Other Businesses – Entrepreneur

With over 364 million registered members and the official business atmosphere, blogs on LinkedIn are a popular choice when it comes to getting B2B customers. Besides generating stellar content, businesses can drive more traffic faster with online marketing. If you have been considering advertising online and need…

Networks Are Like Mullets – Light Reading

Remember mullets? The unfortunate late-20th-century men’s hairstyle was neat and trimmed around the face and long and flowing down the neck. “Business in front, party in the back,” was the slogan. Service provider networks have become mullets. The parallel occurred to me during a panel…

WVU football fan becomes team video contractor – Chron.com

MORGANTOWN, W.Va. (AP) — There aren’t many people who can make a career out of being a fan, but Doug Cross is one of them. Cross, 27, is entering his fourth season as an in-house contractor with WVU, creating the promotional videos and other materials…

$40 million pension settlement charge leads New York Times Co. to report loss … – Talking New Media

While digital ad revenue rose 10.7 percent, it could not make up for the 11.1 percent decline in print ad revenue NEW YORK, NY – April 30, 2015 —  The New York Times Company  announced today adjusted diluted earnings per share from continuing operations (defined below)…

Google Earnings Preview: Will Advertising Revenue Grow? – Forbes

Google is set to release its Q1 2015 earnings on Thursday, April 23rd. In Q4, the company reported that its revenues grew by over 15% year over year to $18.1 billion. However, the result failed to enthuse investors who were expecting far better growth in…

Global, Chinese automakers debut new models – FOX 10 News Phoenix

By JOE McDONALDAP Business Writer SHANGHAI (AP) – Ford showed off its new Taurus and Nissan unveiled a midsize sedan designed for China on Monday at a Shanghai Auto Show that highlighted the commercial resurgence of lower-priced Chinese auto brands. Competition in China is intensifying…

A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)

PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…


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