How to build interactive eBooks for lead generation – Econsultancy (blog)

When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…

Lee Founders Weekend 2015 celebrates 20 years with expanded events – Berkshire Eagle (subscription)

LEE — A milestone, cemetery tour and an aerial drone fly-over highlight a revised and expanded Lee Founders Weekend this year. Festival Latino of the Berkshires celebrates its 20th anniversary as one of the premier events during the tradition three-day celebration in September to promote…

IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast – Sports Video Group

IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast September 13th, 2015 By Ken Kerschbaumer The increasing importance of IP in broadcast workflows is evident throughout IBC2015. SVG sat down with Grass Valley SVP of Strategic Marketing Mike Cronk to discuss how his company…


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