11 Timeless Pieces Of Social Media Marketing Advice In 2015 – Business 2 Community
It’s very nearly the end of 2015 and we are all starting to look back at our marketing efforts and everything social media. It will soon be time to look forward to 2016. We thought it would be a good idea to look back and…
6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com
Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…
What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land
The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…
Change is the Real Constant in a Content Marketing Strategy – Business 2 Community
That the ecosystem of content is built on shifting sands is an understatement. Just the last 30 days saw five major changes in how the world’s largest social network operates. Our default go-to for any sort of information – Google – has updated their algorithm…
The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News
James McAnally.Image: Courtesy of McAnally / Temporary Art Review. Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…
How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…
Are You Making the Most of Video Interviews? – Brightmove Recruiting News (blog)
Posted by: jspuhler in Recruiting Software Blog, October 7, 2015 Using video interviews helps you meet more applicants and reduce the cost of your recruiting cycle. We’re going to talk about some tips to take advantage of this fast-growing form of hiring engagement. A poor…
Why Video Is Crucial to Your Marketing Automation Strategy – Business 2 Community
Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results. Just consider…