Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
How To Take Advantage Of Social Media At An Industry Conference Or Event – TechDay News (blog)
socialmedia / voting / conference / Will Long / Oct 01, 2015 Social media is crucial these days. There are now close to 2.1 billion active social media accounts worldwide. It only makes sense that you would take advantage of social media to reach new…
How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
What Brands Need to Know About Visual Social Media [Infographic] – MarketingProfs.com (subscription)
Today’s fastest growing social media channels are visually based, according to the following WebDAM infographic. Here’s the scoop for engaging your visuals-loving customers. Consider your brand across all visual touchpoints, suggests WebDAM. Include logos, typography, press kit, photography, and icons. Also, post images often. “Posts…
5 Features For a Stellar Social Media Strategy with BuzzBundle – Search Engine Journal
This is a sponsored post for BuzzBundle. If you are part of a small social team or doing it on your own, you know social media planning can be a major time suck. By the time you research content, write quality content, develop a sharing plan,…
Top 8 Ways Twitter Can Boost Your Bottom Line – Business 2 Community
So how can you leverage the popular 140-character social media site to drive more traffic to your business or blog? Dozens of Twitter experts, marketing pros and business leaders who have used Twitter to market their brands, productsand services share their top 10 tips for…
Beyond the action cam: GoPro CEO says VR and drones are the future – Mashable
When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you’ve ever seen. It can’t…
Instagram Opens Up Sponsored Posts to Advertisers – Business 2 Community
Instagram boasts over 400 million active monthly users, who post 80 million photos and like 3.5 billion of them every day. It’s a fast-growing social media platform that enables you to efficiently and quickly capture an audience through enticing image ads, video ads or carousel…