How Video Is Enhancing Heat Mapping for Retailers – RIS News (blog)
In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows…
Big data analytics accelerates Williams’ Formula One performance – V3.co.uk
Formula One cars are essentially big data factories on wheels. They have hundreds of sensors across many components collecting data on everything from fuel levels and engine performance, to oil temperature and tyre pressure. Turning that data into useful information to tweak a car’s performance…
34 Compelling Content Marketing Stats and Facts – Business 2 Community
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…