Six of the most interesting SEM news stories of the week – Search Engine Watch

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for…

The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land

Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…

4 Things Tony Avella and David Weprin Get Totally Wrong About Toll Reform – Streetsblog New York (blog)

No, the past nine years weren’t just a dream and you didn’t wake up in 2006. State senators David Weprin and Tony Avella, the Queens Civic Congress, and a few other Queens elected officials really did put on a press conference yesterday to guard against the possibility that…

One-third of Super Bowl marketers to advertise online only: Study – Marketing Dive

Dive Brief: One-third of marketing professionals surveyed by AdParlor expect to advertise online only around the Super Bowl. Cost of Super Bowl TV spots is one reason, but marketers also know they can take to social media and tap into the social traffic the Super…

Apple Working on Siri the Virtual Music Assistant for Analyzing Unknown Music … – Patently Apple

Earlier this month the U.S. Patent and Trademark Office published a patent application from Apple that revealed an invention that generally relates to audio analysis and, more specifically, to analyzing audio input for efficient speech and music recognition. While Apple first introduced integrating music identification…

6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com

Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…

3 Reasons GoPro Is Destined to be an Entertainment Conglomerate – Motley Fool

GoPro (NASDAQ:GPRO) is getting killed lately because of weak sales of its latest HERO4 Session cameras and soft guidance for the upcoming holiday quarter. The stock has plummeted more than 60% so far this year as a result. Shares are now trading around $25 apiece…

The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News

James McAnally.Image: Courtesy of McAnally / Temporary Art Review.   Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…

Don’t Like Crowds or Traffic? Watch WeHo’s Halloween Carnaval at Home – WEHOville

WeHo’s Halloween Carnaval crowds in 2013. (Photo by Jon Viscott) Love WeHo’s Halloween Carnaval but can’t take the crowds? Worried about traffic and parking? Well this year you can watch it from home in as outrageous a costume as you like. The City of West…